VP of Growth – Marketing

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🕒 November 12, 2025

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Lucra Sports

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🤝 B2B

🎮 Gaming

💳 Fintech

💰 $10.3M Series A on 2022-03

B2B • Gaming • Fintech

Lucra Sports is a B2B platform that offers a white-label gamification layer for brands, enhancing user engagement through real-money recreational contests and social tournaments. By focusing on brand loyalty and community connectivity, Lucra Sports provides businesses with tools to create interactive customer experiences that drive revenue and customer retention. The platform includes features such as in-app wallets, risk management, and data insights, allowing brands to optimize their marketing strategies while ensuring a secure and seamless customer experience.

📋 Description

• Partner Go-To-Market (GTM) & Launch Operations: Build and run end-to-end GTM playbooks with B2B partners (hospitality, entertainment, fitness, golf) so physical venues and apps go live fast and stay live. Own enablement, co-marketing, on-prem assets, and digital activation funnels from pre-launch → launch → scale. • Full-Funnel Growth: Physical ↔ Digital: Architect acquisition and activation across on-site signage, kiosks, QR handoffs, staff prompts, and owned/app channels. Optimize the funnel from awareness to contest creation/join to repeat play. Ruthlessly instrument KPIs (contest conversion, retention, ARPU, CAC/LTV) and drive compounding improvements. • Lifecycle, Incentives & Progression: Design engagement loops, progression systems, loyalty hooks, and incentives that translate venue moments into ongoing digital competitions. Own CRM/lifecycle (push, SMS, email, in-app), referral, and milestone mechanics that feel native to each partner brand. • Product Marketing & Narrative: Define positioning, messaging, and proof for Lucra’s SDK/API + kiosk experiences. Turn live programs into sharp case studies and ROI stories for sales, renewals, and fundraising. Equip partner GMs and marketers with plug-and-play assets that ship in days, not weeks. • Experimentation & UXR at Speed: Stand up an always-on test bench with rigorous A/B testing, in-venue pilots, and lightweight UXR. Test relentlessly, learn fast, scale what works, kill what doesn’t. • Analytics, Attribution & Revenue Ops: Implement clean attribution across kiosks, QR, staff prompts, and digital touchpoints. Build partner dashboards and weekly growth reviews. Tie every program to revenue, not vanity metrics. • Cross-Functional Leadership: Partner with Product, Engineering, Sales, and CS to ensure the growth roadmap is built, instrumented, and shipped. Translate market signal into product requirements and launch calendars. • Team Building & Vendor Bench: Hire and lead a high-performing growth org (lifecycle, paid, partner marketing, PMM, design/copy) and curate best-in-class vendors for media, creative automation, and in-venue activations. • Executive & Board-Level Communication: Represent growth strategy and outcomes to the exec team and board. Tell a crisp story with value creation data and a defensible roadmap.

🎯 Requirements

• 8+ years of marketing leadership experience, with 3+ years in a C-suite or Head of Position role • Proven experience launching great consumer experiences or B2B software—mobile-first, real-time, social, or gaming platforms • Strong omnichannel understanding—you can hold your own in architecture, scalability, and data discussions • Experience working with D2C and B2B(2C) products • Experience working in end to end sales cycles and go to market launches • Deep fluency in user data, behavioral analytics, and A/B testing different strategies • Eye for design—you know what great product/marketing looks like because you've ideated it and deployed it before • Exceptional communication skills—you can rally a room and inspire execution.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities