Performance Copywriter

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MailerLite

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

☁️ SaaS

🤝 B2B

🛍️ eCommerce

SaaS • B2B • eCommerce

MailerLite is a user-friendly SaaS platform for email marketing and online presence that helps creators, small businesses, agencies and enterprises grow and engage audiences. It provides drag-and-drop email and newsletter editors (including AI-assisted design), automation workflows, triggered email notifications, and list management tools (including email verification). MailerLite also includes website and blog builders, landing pages, signup forms, an iPad subscriber app for offline collection, paid newsletter subscriptions, digital product sales, appointment booking, e-commerce integrations, and a developer API — all backed by integrations with tools like Stripe, Shopify, WordPress and Zapier and by ISO 27001 / GDPR-compliant security.

📋 Description

• Conversions driven Search & Social Ad Copywriting: Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, LinkedIn, and other social platforms. • High-Conversion Landing Pages: Design the narrative flow and write the copy for landing pages that maintain “message match” from the ad and convert traffic at each stage of the funnel. • Conversion Rate Optimization (CRO): Constantly A/B test headlines, CTAs, and hooks. You’ll analyze performance data to iterate on winning copy and phase out underperforming assets. • Multi-Channel Scripting: Write high-impact scripts for both short-form and longer-form video ads. • Collaborative Strategy: Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements.

🎯 Requirements

• 3–5 Years of Experience: Proven track record in a performance marketing agency or a fast-growing B2B brand. • Native English Proficiency: Excellent written and verbal communication skills in English. • US Market Competency: Proven experience and deep understanding of the US market. • A "Conversion-First" Mindset: You know the difference between "clever" copy and "converting" copy. You understand consumer psychology and triggers. • Technical Literacy: Familiarity with Google Ads interfaces, landing page builders, and basic SEO principles. • Data Fluency: You aren't afraid of the numbers. You can look at a dashboard, see a high bounce rate, and know exactly how to rewrite the hero section to fix it. • Portfolio of Wins: You have a proven track record of success. You can show us campaign metrics, before-and-after copy examples, or case studies that demonstrate a direct lift in conversions. • Working hours overlap: At least 4 hours of daily overlap with the CET timezone.

🏖️ Benefits

• International health insurance: Provided with coverage in most countries, with a monthly payout available in select countries where coverage is limited • Company-paid retreats: Once a year, we gather for a week to work, learn, and have fun together • 31 days of vacation (including public holidays): We encourage you to unplug and recharge! • 12 paid sick days: For your physical and mental well-being, no doctor's note required. Parents can use them to care for their sick children • 4 creative days: One paid day off per quarter to do something creative and fun • 12 parental days: Enjoy one paid day off each month to treasure time with your children • Parental leave: 100% paid leave when welcoming a new child through birth (3 months maternity, 1 month paternity) or adoption • Parenting budget of $1000: A $1000 special gift to celebrate the arrival of your little one, whether through childbirth or adoption • Joy Budget: Annual allowance to spend on what brings you joy, starting at $1,000 per year and increasing over time • MacBook and other tools: These help you to do your job efficiently