Digital Marketing Manager, Startup Programs

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Maleda Tech

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Maleda Tech is a global contingent workforce solutions provider offering Employer of Record (EOR) services, Managed Service Provider (MSP) programs, Vendor Management System (VMS) implementation, staff augmentation, recruiting, strategic sourcing, tail spend management, and legal/contract operations. They position themselves as a personalized, boutique partner focused on risk compliance and efficient hiring, with an emphasis on diversity (committed to recruiting at least 85% of employees from diverse backgrounds). The company also runs immersive training and mentorship programs to build candidate pipelines and has operations in the Bay Area (California, US) and Addis Ababa (Ethiopia).

📋 Description

• Plan, promote, and execute demand and lead generation marketing plans to drive program acquisition through paid media, webinars, and web placements • Design and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channels • Support additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysis • Craft clear, persuasive messaging tailored to distinct audience segments • Monitor campaign performance metrics and iterate to optimize results • Collaborate with sales, partnerships, and marketing teams to align on goals, lead quality, and follow-up strategies • Use marketing automation and CRM tools to manage campaigns and reporting

🎯 Requirements

• 4+ years of relevant digital marketing experience • Strong understanding of startups and the startup ecosystem • Proven experience executing paid media, web, webinar, and other lead generating campaigns across channels such as LinkedIn, Reddit, and Product Hunt • Strong command of digital marketing channels including email marketing, social media outreach, paid ads, and content marketing • Proficiency with webinar platforms (Zoom, GoToWebinar, or similar) and marketing automation/CRM tools (Marketo, Salesforce) • Excellent communication skills with strong copywriting ability • Data-driven approach focused on tracking performance and optimizing campaigns • Proactive, self-motivated, organized, and comfortable working remotely with minimal supervision. • Marketing copywriting expertise • Basic graphic design or video editing skills • Demonstrated success driving lead generation and increasing program signups • Experience with account based marketing campaigns on LinkedIn