Marketing Analytics Lead

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90k - $120k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

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Marathon Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

🤝 B2B

🧘 Wellness

💰 Private Equity Round - Marathon Health on 2019-10

B2B • Wellness

Marathon Health is a healthcare services company that provides personalized, employer-focused advanced primary care and occupational health solutions. They operate onsite and nearsite health centers, network health centers, and virtual primary care and behavioral health services, and offer population health management, medication management, and lifestyle coaching to improve outcomes and lower employer healthcare costs. Marathon Health partners with employers, unions, and health plans to tailor care models that increase engagement, reduce ER and inpatient utilization, and deliver measurable ROI.

📋 Description

• Build and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagement • Develop standardized campaign performance dashboards for use by the marketing team for optimization • Own funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop off • Design and analyze incrementality tests that isolate true lift from campaigns versus organic member behavior • Partner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendations • Serve as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistently

🎯 Requirements

• Bachelors degree in marketing or related field and 3-6 years of experience in marketing analytics, growth analytics, or a related function, ideally in consumer health, digital health, or subscription context; or equivalent combination of education and experience. • Proficiency in Tableau or equivalent BI tool; ability to build dashboards from scratch, not just maintain existing ones. • Strong SQL skills and comfort pulling data from multiple systems and sources.

🏖️ Benefits

• Comprehensive Health & Wellness Benefits: Choice of 2 medical plans, 2 dental plans, and vision coverage, unlimited free mental health benefits and EAP resources, Rewards for challenges and healthy lifestyle activities • Family Friendly & Reproductive Health Benefits: Family-building and hormonal health benefits and paid parental leave • Time-Based Benefits: Generous PTO or FTO, Paid Holidays + A Day for What Matters • Financial Support: Company paid Basic Life and Disability insurance, Supplemental Life, Spending Accounts, 401(k) with employer match and graded vesting • Continuing Medical Education (CME) for maintaining and strengthening the knowledge, skills, and expertise of our health center teammates, as applicable