Global Data Scientist – Marketing Measurement and Optimization

🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $87.9k - $153.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Data Scientist

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McCormick & Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1889

🛍️ eCommerce

Food • Manufacturing • eCommerce

McCormick & Company, Inc. is a global leader in flavor and one of the most respected names in the spice and seasoning industry. With over 130 years of experience, McCormick manufactures, markets, and distributes a wide array of products including spices, seasoning mixes, condiments, and other flavor-enhancing ingredients for both retail and food service sectors. The company is dedicated to fostering an inclusive environment that encourages creativity, professional growth, and collaboration among its 14,000 employees worldwide.

📋 Description

• Lead the design and implementation of next-gen media measurement and optimization capabilities, integrating marketing mix, long term brand equity measurement, in-flight measurement (e.g., lift studies, A/B testing), pre-market factors that affect media (e.g., creative testing) • Develop media-driven volume forecasting tools to integrate into McCormick’s demand forecasting platform • Drive and leverage external connections to find new and improved tools and approaches to bring into McCormick • Partner with vendors used for outsourced models, serving as lead consultant on technical methodology alignment integration with new capabilities • Develop training content that enables business partners to use marketing optimization capabilities more effectively

🎯 Requirements

• Bachelor’s degree in Mathematics, Statistics, Engineering or Data Analytics/Science, or closely related field • 4+ years’ experience in data science, with media analytics exposure a plus • Demonstrated sound understanding of concepts, principles and practices in Marketing and Sales • Demonstrated skills and results in analyzing complex datasets, generating insights and building robust statistical models • Demonstrated ability to connect the dots between complex data/analytics and business understanding • Proficiency with building dashboards for business users using data visualization software (Power BI preferred) • Expertise in SQL and Python coding • Demonstrated experience with building data models, machine learning & AI • Comfortable working with structured and unstructured data sources, e.g. syndicated data • Proven project leadership experience with demonstrated success in balancing multiple projects in a fast-paced environment; foresees and addresses issues before they become significant obstacles • Strong technical curiosity, a passion for problem solving and the ability to uncover richness of analytic insight that translates to business opportunity • Demonstrated agile learning skills; ability to learn new technology, skills & tools quickly and easily • Ability to synthesize analytic learnings and translate into compelling stories for a business audience • Effective at building collaborative, cross functional and cross-geography partnerships • Excellent written communication and presentation skills • Ability to travel internationally, as needed (0-5%) • Strong personal leadership, including attention to detail, quality of work and bias toward action • CPG or Food/Bev experience (preferred) • Understanding of the business and technical aspects of Marketing Mix Modeling, Media Effectiveness Testing tools (Lift, A/B, etc.), Creative Testing, and proficiency for the evolution of and other tools in the Media Effectiveness Space (preferred)

🏖️ Benefits

• Competitive compensation • Career growth opportunities • Flexibility and Support for Diverse Life Stages and Choices • Wellbeing programs including comprehensive health plans covering medical, vision, dental, life and disability benefits • Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support • Retirement and investment programs including 401(k) and profit-sharing plans