Director of Growth – SEO, Web

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Muck Rack

WebsiteLinkedInAll Job Openings

201 - 500 employees

💰 $180M Series A on 2022-09

Muck Rack’s Public Relations Management (PRM) platform enables thousands of organizations including Google, Knight Foundation, Pfizer, Golin, Zapier and Duolingo to build trust and tell their stories through earned media. Its media database curates hundreds of millions of data points to help PR teams find journalists, podcasters and content creators, generate coverage, monitor news and prove the value of their work. Journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

📋 Description

• Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance • Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization • Partner closely with our content team to develop and scale high impact, search driven content • Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth • Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages • Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets • Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration • Collaborate with Product, Engineering and Design to improve site performance and UX • Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc) • Build and lead a high-performing team over time as the function scales

🎯 Requirements

• 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS • Proven track record of scaling organic traffic and driving meaningful business outcomes • Deep expertise in technical SEO, content strategy, and website optimization • Strong understanding of how websites function as growth products (UX, CRO, information architecture) • Experience partnering cross-functionally with Product, Engineering, and Content teams • Highly analytical, with the ability to translate data into insights and action • Comfortable operating both strategically and hands-on in a fast-moving environment • Experience with experimentation frameworks and A/B testing tools • Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.) • Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery

🏖️ Benefits

• Home office stipend, phone and internet reimbursement, coworking membership • Virtual and in-person team bonding (lunches, events, competitions) • Competitive geo-neutral pay in the U.S. • Annual reviews to ensure equity and market alignment • Standardized bonus or commission structure • 401(k) with employer contributions • Equity opportunities • Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents • 100% premium coverage for individuals on high-deductible plans • 24/7 Virtual Care and Employee Assistance Program • Employer-funded HSA contributions and other pre-tax benefits • Quarterly wellness stipend and free Headspace subscription • 4+ weeks of PTO, plus paid sick and mental health days • 13 paid holidays with the option to swap for personal days • Up to 16 weeks of fully paid parental leave • Transparent pathways for internal mobility and promotion • Bi-annual performance reviews, team workshops, and leadership training • Unlimited access to Coursera and O’Reilly • 2 additional PTO days annually for learning and development • Commitment to equity and valuing diverse perspectives • Agile, founder-led company focused on collaboration and innovation • Trusted by 3,000+ companies worldwide