Conversion Rate Optimization Specialist

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Kitsch

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

💄 Beauty

🛒 Retail

👥 B2C

Beauty • Retail • B2C

Kitsch is a global beauty powerhouse founded by Cassandra Thurswell in 2010. The company is built on positivity and hard work, offering elevated beauty solutions that are reliable and sustainably made. Kitsch provides a full range of beauty favorites, available in over 20,000 retail locations worldwide, including hair care, skin tools, and shower accessories. Its products are featured in several collaborations and focus on providing easy and special beauty solutions for daily use.

📋 Description

• Drive systematic conversion rate optimization across Kitsch's digital properties through data-driven experimentation — delivering measurable revenue growth via strategic A/B testing and funnel optimization. • Own and deliver the primary conversion metrics that drive Kitsch's digital revenue (CVR, revenue-per-visitor, AOV) through systematic testing and optimization. • Systematically improve every stage of the customer journey, from product discovery through checkout completion (add-to-cart, cart→checkout, checkout→purchase). • Evaluate and recommend the optimal testing tech stack, then maintain a steady cadence of high-quality, statistically rigorous A/B tests (roughly 2–4 per month), each with documented insights and next actions. • Build and maintain a prioritized experimentation backlog using data-driven frameworks (ICE/PIE), focusing resources on the highest-impact opportunities. • Coordinate with Design, Development, and Merchandising to keep tests shipping without delays, and document the workflow so it scales. • Leverage quantitative analysis, session replay, heatmaps, and voice-of-customer insights to identify and validate high-potential opportunities. • Prioritize mobile conversion, where most DTC traffic and friction lives, while protecting Core Web Vitals. • Translate testing activity into clear business value, reporting ROI of the experimentation program to leadership.

🎯 Requirements

• Hands-on CRO / experimentation experience in a DTC, e-commerce, or consumer environment. • Strong statistical rigor: proper experimental design, significance testing, and sample-size calculations to ensure valid, actionable results. • Data analysis mastery — comfortable synthesizing GA4, session-replay, heatmap, and funnel data into optimization opportunities and testable hypotheses. • Experience evaluating, implementing, and optimizing A/B testing platforms for scalability, accuracy, and team adoption. • Independent prioritization — you filter work through impact-vs-effort frameworks without waiting for direction. • Strong async communication — you document decisions, insights, and next steps clearly for a distributed team across time zones. • AI fluency — you use AI tools to accelerate hypothesis generation, test analysis, and insight synthesis.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible working hours