Marketing Manager – Hereditary Cancer

🕒 May 23

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $117.3k - $140.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Myriad Genetics

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Biotechnology • Pharmaceuticals • Healthcare Insurance

Myriad Genetics is a pioneer in the field of genetic testing and precision medicine, based in Salt Lake City, Utah. The company provides a wide range of genetic tests that help assess cancer risks, guide cancer treatment, inform prenatal care, and manage mental health conditions. Myriad Genetics aims to deliver life-changing insights through genetic testing, allowing healthcare providers and patients to make informed decisions to improve outcomes. Their offerings include tests for hereditary cancer risk, fetal sex prediction, chromosome conditions, and genetic diseases, leveraging over 30 years of expertise in genomics and personalized healthcare.

📋 Description

• Own and drive downstream marketing strategy and activation for the genetics expert customer segment, with a focus on MyRisk and RiskScore products. • Collaborate on and translate defined positioning, messaging frameworks, and value propositions into downstream creative, collateral, and campaigns across owned, earned, and paid channels. • Lead development and execution of integrated downstream marketing plans that span the full funnel, including awareness, education/nurture, and conversion. • Partner closely with cross functional teams in Marketing, Product, Sales, Corp Comms, and Medical Affairs to ensure field readiness and effective adoption. • Gather and synthesize customer insights, competitive intelligence, and market trends within genetic expert practices to inform downstream strategy & activation.

🎯 Requirements

• Bachelor’s degree in marketing, life sciences, biology, business, or related field; advanced degree preferred. • 5–7+ years of experience in healthcare, diagnostics, life sciences, or pharmaceutical marketing. • Demonstrated experience launching healthcare products with accountability for downstream marketing execution. • Experience in genetics/genomics, oncology, or diagnostics industry strongly preferred. • Proven ability to translate complex clinical and scientific concepts into clear, compelling marketing materials. • Experience working cross-functionally in a regulated healthcare environment.

🏖️ Benefits

• Health insurance • 401(k) matching • Remote work options • Paid time off • Professional development opportunities