Senior Product Manager, Growth & Monetization

🕒 May 12

🏢🏡 New York City – Hybrid

💵 $180k - $200k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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Nanit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🔧 Hardware

🧘 Wellness

💰 $25M Series C on 2021-02

Hardware • Wellness • Parenting

Nanit is a company that provides smart parenting solutions, aimed at helping parents monitor their babies effectively. Their flagship product, the Nanit Pro Baby Monitor, offers advanced features such as sleep analytics, breathing motion monitoring, and real-time sound and motion notifications. With an emphasis on using technology to make parenting easier, Nanit also provides accessories like breathing wear and a sound and light machine that integrates with their main products. By offering insights and data analytics through their devices, Nanit helps parents track and improve their baby's sleep, ultimately reducing parenting anxiety and improving child wellness.

📋 Description

• In partnership with the Sr. Director of Growth, manage the end-to-end DTC shopping experience on nanit.com • Drive e-commerce performance through funnel optimization, A/B testing, UX improvements, and Shopify platform management • Manage the Shopify platform and third-party integrations, identifying new opportunities to enhance customer experience and business performance • Lead the ecommerce side of new product launches, including landing pages, pre-order flows, launch-day experience, and post-launch optimization. • Evolve subscription strategy end-to-end: conversion, pricing, packaging, and plan tiers, with a clear point of view on how each lever ladders up to LTV • Identify and prioritize opportunities for upsell, cross-sell, and revenue expansion within the existing subscriber base • Develop product-led growth initiatives that turn Nanit’s engaged parent community into scalable acquisition and retention engine through referrals, reviews, UGC, gifting, and community driven experiences • Define and track KPIs across the full funnel: site traffic, conversion rate, AOV, subscription attach rate, churn, retention, and LTV • Translate customer insights, experimentation, and data into actionable roadmaps. • Collaborate cross functionally with engineering, design, data, marketing, and customer success to deliver high-impact customer experiences and timely product delivery • Stay current on trends in DTC ecommerce, subscriptions, and connected device monetization. • Communicate product updates, performance, and strategic recommendations to stakeholders and senior leadership.

🎯 Requirements

• 5+ yrs of product management experience, in ecommerce/DTC and/or subscription product companies • Experience at a consumer hardware, connected device, or hardware + software/subscription company is strongly preferred (e.g., baby tech, wearables, connected home, health/wellness devices). • Deep data fluency: comfortable with analytics tools (building dashboards, running experiments, and translating data into strategy. • Experience with Shopify and the modern DTC stack (e.g., Klaviyo, Attentive, Yotpo, Recharge, Cordial, FiveTran). • Strong cross-functional collaborator - effective at working with marketing, growth, engineering, design, ops, and customer success, especially in areas with shared ownership • Excellent prioritization instincts. Comfortable managing a broad scope with lean resources and making smart tradeoffs for maximum impact. • Clear communicator - equally comfortable presenting a roadmap to leadership and writing detailed user stories for engineering.

🏖️ Benefits

• Hybrid in office schedule • Remote work from home month in August • Flexible PTO (we trust you to take the time you need) • Equity options so you can share in our growth • Paid parental leave for all new parents • Employee discounts on Nanit products • Work from home stipend • Monthly team events