Manager, Digital Analytics

🔥 1 minute ago

🏄 California, Colorado, +16 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $115k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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New Engen

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

📣 Marketing

📱 Media

🤝 B2B

💰 Private Equity Round - New Engen on 2021-12

Marketing • Media • B2B

New Engen is a creative-led digital marketing agency that helps brands create, activate, measure, and scale high-performing media, creator, commerce, and content strategies. The agency combines creative services, media buying, influencer & creator programs, affiliate marketing, measurement, and data-driven insights and technology to drive marketing impact across the customer journey. New Engen serves clients across many verticals (examples: Altra, arrae, OREO, Coca-Cola) and highlights measurable outcomes such as reduced customer acquisition costs, higher CTRs, cart value generated, and large engagement volumes. The firm operates multiple U. S. offices (Seattle HQ, Northwest Arkansas, Manhattan Beach, NYC) and positions itself around integrating content and media with an insights-driven engine to maximize and measure performance.

📋 Description

• Lead Analytics Strategy and Client Impact: Serve as a strategic analytics partner across multiple client accounts, helping clients and internal teams answer complex measurement and performance questions. • Own Analytics Execution: Apply critical thinking to determine the appropriate data sources, methodologies, and analytical approaches for each business challenge. • Own Reporting, Insights, and Data Integrity: Design and deliver dashboards, forecasts, scenario analyses, and performance reporting using business intelligence tools. • Collaborate and Improve Analytics Operations: Partner closely with media, data engineering, strategy, and client services teams to ensure measurement solutions support broader business goals. • Support Team Growth: Provide mentorship, guidance, and support to analysts through project collaboration, coaching, and feedback.

🎯 Requirements

• 5+ years of experience in marketing analytics, performance analytics, measurement strategy, media analytics, or a related field. • Hands-on experience designing, executing, and analyzing incrementality tests, geo holdout studies, experimentation frameworks, and measurement roadmaps across digital marketing channels. • Deep experience with marketing measurement methodologies including incrementality testing, geo holdout studies, experimentation frameworks, attribution, media mix modeling (MMM), customer analytics, and lifetime value (LTV) analysis. • Strong hands-on experience building analyses from raw data and translating findings into strategic recommendations. • Advanced proficiency with SQL and experience working with large, complex datasets. • Strong understanding of statistical and measurement concepts, with the ability to clearly explain methodologies, assumptions, and findings to both technical and non-technical audiences. • Experience creating dashboards and data visualizations; Tableau experience strongly preferred. • Experience working with marketing and audience platforms such as Google, Meta, Adobe, Salesforce, or similar ecosystems. • Strong understanding of performance marketing metrics and the ability to connect marketing activity to business outcomes. • Confident communicator who can clearly explain analytical concepts and recommendations to both technical and non-technical audiences. • Experience presenting insights and recommendations directly to clients, executives, or senior stakeholders. • Highly organized, accountable, and comfortable managing multiple priorities in a fast-paced environment. • Curious, proactive problem-solver who thrives in ambiguity and enjoys figuring things out. • Experience mentoring, coaching, or guiding junior analysts is preferred, though prior formal people management experience is not required.

🏖️ Benefits

• Remote or hybrid work environment with flexible hours • Unlimited PTO + company holidays • Comprehensive medical, dental, vision, and disability coverage • Life & AD&D insurance • 401(k) with company match • Paid parental leave & family support • Pet care perks & insurance • Commuter & transit benefits • Exclusive employee discounts