Senior Social Media Strategist

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🕒 May 20

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NewRetirement

WebsiteLinkedInAll Job Openings

11 - 50 employees

💸 Finance

💳 Fintech

Finance • Fintech • Retirement

NewRetirement is now Boldin, a comprehensive financial confidence platform focused on retirement planning and financial wellness. It provides users with a range of financial planning tools and services to help manage their finances, optimize retirement savings and income, and make informed financial decisions. The platform includes a suite of calculators and tools for retirement income, budgeting, social security, insurance, and estate planning, among others. Boldin also offers personalized support through classes, coaching, and financial advisors, helping individuals to organize their finances and plan for the future with confidence. With features like real-time financial monitoring, scenario planning, and personalized recommendations, Boldin aims to empower users to feel in control of their financial journey and retirement goals.

📋 Description

• Own and grow Boldin’s social presence • Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn • Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities • Ensure consistency in voice, tone, and messaging across all channels • Create high-performing, shareable content • Write and produce posts that educate, inspire, and spark conversation • Translate financial concepts into clear, compelling, culturally relevant content • Identify and execute on trends, formats, and narratives that drive virality • Partner with video and design to create engaging short-form and long-form content • Actively manage comments, conversations, and community interactions • Build a sense of participation, not just broadcasting • Track and improve key metrics: follower growth, engagement rates, reach, shares, saves • Test and iterate on formats, hooks, timing, and messaging • Deliver weekly, monthly, and quarterly reports on traffic and funnel performance for social channels

🎯 Requirements

• 4+ years of experience in social media, content, or growth roles • Proven track record of growing and managing social media accounts with measurable results • Experience creating or directing high-performing content across multiple platforms • Strong writing and storytelling ability • Experience working with video content (short-form and/or YouTube) • Deep familiarity with social analytics and performance optimization • Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise • Ability to collaborate across teams and functions • Comfort using AI tools to enhance content creation and workflow

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities