Creative Command Center Lead

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NewWorld

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

📱 Media

📣 Marketing

💼 Consulting

💰 Seed on 2020-02

Media • Marketing • Consulting

NewWorld is a next-generation cultural media company that combines cultural intelligence, creative storytelling, and strategic innovation to build trust, shape narratives, and drive influence. It creates original digital shows, content, and campaigns, provides audience and trend research through NewWorld Insights, offers creative production via NewWorld Studios and Story Studio, and runs immersive trainings and workshops through NewWorld Sessions. The company focuses on culturally intelligent research, message testing, content creation, media strategy, and measuring cultural impact for clients across media, advocacy, labor, and nonprofit sectors.

📋 Description

• Translating Intelligence + Insight into Briefs. • Work closely with NewWorld’s research, social listening, and cultural intelligence teams to understand emerging narratives, sentiment shifts, and opportunities for intervention. • Synthesize data, analysis, and reporting into clear, creator‑facing briefs (multiple per week) that define: What’s happening, What’s being said (trending narratives), What we should say next, Creative hooks, tone guidance, and suggested formats. • Ensure briefs are accessible, inspiring, and actionable for creators who are not primarily political. • Agency & Partner Coordination. • Liaise with third‑party influencer activation agencies to align on creator recruitment, onboarding, timelines, and deliverables. • Review creator scripts, outlines, or draft content as requested, offering guidance on framing, tone, and platform‑native execution (without overly scripting creators’ voices or style). • Foster trust, confidence, and clarity so creators feel supported engaging on sensitive or high‑stakes issues. • Performance Tracking & Iteration. • Work with internal teams to monitor reach, engagement, sentiment, and qualitative creator/audience feedback. • Help compile weekly or bi‑weekly performance readouts and short feedback briefs for creators. • Identify what’s working (and what isn’t) across platforms, formats, and narratives—and propose experiments and innovations to improve impact. • Program Evolution & Scale. • Contribute to refining the CCC model so it can be replicated across new issue areas and response teams as they come on board. • Document best practices, templates, and learnings to support future Creator Command Centers, and to support reporting to funders and stakeholders.

🎯 Requirements

• 3-5 years proven experience in digital media, creator partnerships, influencer strategy, cultural strategy, or rapid‑response communications. • Deep fluency in Instagram, TikTok, and YouTube ecosystems (formats, norms, algorithms, creator incentives). • Experience working directly with creators or influencers, including providing feedback and managing relationships. • Proven ability to translate research or complex issues into compelling narrative and creative direction. • Strong writing and synthesis skills—especially short‑form briefs and creator‑facing guidance. • Highly organized, responsive, and comfortable juggling multiple fast‑moving priorities. • Obsessed with building a culture of collaboration, respect, and excellence. • Thrives in a dynamic, fast-paced, start-up environment.