Media Research & Measurement Specialist

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🔬 Research Analyst

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Nexstar Media Group, Inc.

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10,000+ employees

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units.

📋 Description

• Architect multi-currency measurement frameworks across linear, CTV, and digital (panel, big data, ACR) • Define campaign KPIs (reach, frequency, co-viewing, outcomes) with pre/post measurement plans • Identify and document methodology gaps and build client-facing narratives • Lead vendor calibration exercises and document performance deltas • Embed measurement commitments into upfront and scatter deals (guarantees, makegoods, attribution) • Build delivery trackers, currency comparison models, and scenario analyses • Develop counter-proposals and measurement negotiation frameworks • Advise on deal structures with clear risk/benefit analysis • Translate multi-source audience data into executive-ready materials (scorecards, one-sheets, decks) • Lead research discussions with clients and agencies; defend methodologies and findings • Deliver campaign and quarterly reports benchmarking performance vs. guarantees • Act as SME in product and data discussions influencing measurement tools and dashboards • Manage third-party measurement vendors (data access, methodology validation, pilots) • Stay current on measurement trends (identity, attention, outcome-based buying)

🎯 Requirements

• 8–10+ years in media research, audience analytics, or advertising measurement • Deep understanding of major measurement currencies • Experience supporting upfront or scatter deals from a measurement perspective • Proven ability to build measurement frameworks and models • Strong communication skills • Bachelor’s degree in Statistics, Economics, Marketing Analytics, or related field

🏖️ Benefits

• N/A