Marketing Analytics Manager

🕒 June 28

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OPENLANE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🚘 Automotive

🏪 Marketplace

🤝 B2B

💰 $10M Venture Round - OPENLANE on 2008-12

Automotive • Marketplace • B2B

OPENLANE is a company that builds and operates digital wholesale marketplaces and end-to-end services for used vehicles. It operates national and regional marketplaces across the US, Canada and Europe, provides technology platforms (auction simulcast, remarketing, inventory/inspection and vehicle data/pricing tools), and offers finance and ancillary services (floorplan/inventory financing, shipping, recovery and title/remarketing services) targeted primarily at dealers, lenders and commercial vehicle customers. The company positions itself as a B2B wholesale automotive marketplace and service provider.

📋 Description

• Architect a comprehensive B2B measurement framework that balances the dual-sided ecosystem (Buyer and Seller). • Own the data strategy for the full customer lifecycle (Awareness, Activation, Engagement, Loyalty). • Create executive dashboards for a unified, actionable view of acquisition performance, channel efficiency, and funnel conversion. • Manage the end-to-end data lifecycle across Segment (CDP), Domo (BI), Snowflake (DWaaS), Twilio (SMS), and SendGrid (ESP) to create a 'single source of truth'. • Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel. • Provide insights to optimize acquisition, activation, and retention for both buyers and sellers. • Partner with the Sales Analytics team to align marketing activities with 'boots on the ground' acquisition efforts. • Lead the implementation of web tracking (pixels, UTMs, server-side tagging) while adhering to global data privacy requirements and cookie consent management. • Evaluate and recommend new technologies to track Retention, Churn, and Lifetime Value (LTV).

🎯 Requirements

• Minimum of 5–7 years in Marketing Analytics, Growth Analytics, or Performance Marketing, operating at the manager level. • Deep expertise in lead funnel analytics, conversion optimization, and CAC management. • Hands-on experience with Snowflake, Domo, AWS, dbt, Python, and advanced SQL. • Expert understanding of web tracking (GA4, GTM) and the logic of API integrations. • Deep understanding of two-sided B2B funnels, including lead scoring, liquidity metrics, and the nuances of buyer vs. seller behavior. • Strong working knowledge of web/data privacy requirements, including ITP, GDPR, and CCPA. • Experience measuring SEO performance and SendGrid email/SMS campaign effectiveness. • Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or a related quantitative field.

🏖️ Benefits

• Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US) • Immediately vested 401K (US) or RRSP (Canada) with company match • Paid Vacation, Personal, and Sick Time • Paid maternity and paternity leave (US) • Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US) • Robust Employee Assistance Program • Employer paid Leap into Service Day to volunteer • Tuition Reimbursement for eligible programs • Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization • Company culture of internal promotions, diverse career paths, and meaningful advancement