Marketing Manager, Social Media

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OPEN MINDS Circle

51 - 200 employees

⚕️ Healthcare Insurance

📚 Education

Healthcare Insurance • Education • Consulting

OPEN MINDS Circle is a national market intelligence, management consulting, and marketing services firm focused exclusively on the health and human services markets, specifically catering to consumers with chronic conditions and complex support needs. The company provides comprehensive services including market intelligence, executive education, and strategic advisory services, aiming to enhance the efficiency and effectiveness of payer and provider organizations, technology firms, and other entities within the healthcare landscape. With a strong emphasis on behavioral health, developmental disabilities, chronic disease management, and integrated care models, OPEN MINDS leverages its expertise to deliver strategic insights and best practices to its diverse clientele.

📋 Description

• Lead the development of monthly and yearly marketing plans to promote executive education throughout the year to meet goals. • Lead the development and ongoing optimization of executive education landing pages, digital content, and web experiences using SEO and audience engagement best practices to increase traffic, conversion, and registrations. • Manage daily maintenance of the company's executive education web pages using WordPress with updates and changes. • Produce analytics and ROI reports for all online marketing and lead generation activities, where applicable. • Create and manage high-impact marketing campaigns and promotional assets across email, social media, web, paid advertising, print, and on-site event channels. • Develop compelling marketing copy and promotional content, including session descriptions, email campaigns, press releases, social media content, digital ads, brochures, signage, and executive-facing marketing materials.

🎯 Requirements

• Three or more years of demonstrated experience developing and executing integrated marketing campaigns, preferably in professional services, events, health care, behavioral health, education, or related industries • Demonstrated experience developing and coordinating successful outbound email marketing campaigns (Mailchimp experience preferred) • Strong writing, editing, and content development skills, with the ability to translate complex industry concepts into clear, compelling marketing materials for executive audiences • Proficiency in modern marketing and design platforms, including Figma (preferred), Adobe Creative Cloud, Canva, and other digital content creation tools • Bachelor’s degree in marketing, communications, healthcare, journalism, graphic design, or a related field preferred • Ability to travel to OPEN MINDS and industry events throughout the year

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