Senior Manager, Brand Marketing

Job not on LinkedIn

🔥 38 minutes ago

🇺🇸 United States – Remote

💵 $145k - $165k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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Otter Products

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1998

🏭 Manufacturing

🛍️ eCommerce

🔧 Hardware

Manufacturing • eCommerce • Hardware

Otter Products is a global leader in mobile device protection, known for its industry-leading brand, OtterBox. Founded in 1998, Otter Products has built its reputation on innovation and a commitment to providing trusted products. The company also emphasizes its philanthropic spirit through the OtterCares Foundation, which supports community initiatives and educational efforts aimed at inspiring youth. Otter Products prioritizes growth alongside giving back to the community, making social responsibility a core part of its mission.

📋 Description

• Interpret market research and apply relevant findings to the product development process to ensure timely response to consumer trends. • Provide insights to product development managers that may impact aspects including but not limited to product features, user experience, naming and packaging. • Responsible for creating and executing the product portfolio’s go-to-market strategy and briefing the Marketing organization. • Oversee and approve go-to-market strategies developed by team members, defining target consumer, hero claims and launch narratives. • Oversee content creation used in all marketing material to ensure alignment with go-to-market strategy, brand standards and desired outcomes. • Track and report out on overall go-to-market performance of product campaigns to identify successes and capture opportunities for future campaign strategy design. • Serve as ‘brand police’ to ensure consistency in brand messaging across channels and customers. • Collaborate with packaging team to ensure brand continuity across wholesale and DTC offerings. • Pursue potential growth campaigns and experiments or suggest improvements to optimize portfolio performance. • Establish and lead best-in-class marketing frameworks, processes, practices, and principles, including defining and driving key performance indicators (KPIs) for the team. • Develop, establish, and maintain deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Design, Merchandising, Channel, Sales and Marketing to enable the team and drive a consistent customer and consumer experience. • Elevate team capabilities in positioning, storytelling and GTM execution. • Set team priorities and establish clear roles, ownership and collaboration with cross-functional teams. • Lead, coach and develop a high-performing team. • Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.

🎯 Requirements

• Bachelor’s degree in marketing or equivalent is required • Experience in lieu of degree may be considered • Minimum of eight years of experience in brand marketing required • Minimum of two years in a Manager, or higher level, role is required • Experience developing go-to-market plans (e.g., value proposition, sales, marketing enablement, pricing, channel) required.

🏖️ Benefits

• medical • dental • vision • basic life • voluntary life • long-term and short-term disability • employee assistance program • flexible spending accounts • health savings account • 401(k) retirement plan • accrued paid time off based on seniority • volunteer time off • parental leave • bereavement leave • company holidays • years of service awards • Variable Incentive Program - This position is eligible for the Profit Sharing Program.