Senior Email Marketing Strategist

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

B2B • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows • The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends • A team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality bar • List growth and segmentation strategy, including RFM-based segments and predictive analytics • A/B testing roadmap (subject lines, creative, offers, send timing) with clear hypotheses and documented learnings • Deliverability: list hygiene, sender reputation, inbox placement, and warming • Reporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language

🎯 Requirements

• 4+ years running email/retention for DTC ecommerce brands, with direct, hands-on experience at one or more 9-figure ($100M+ revenue) DTC brands. Be ready to name them and explain exactly what you owned • Experience managing multiple brands or accounts at once without dropping the ball • Experience directing designers and copywriters, not just doing the work yourself • Deep Klaviyo expertise, not "familiar with." You should be fluent in flow logic, conditional splits, dynamic content, segmentation, and the Klaviyo data model. SMS via Klaviyo a plus • A track record you can quantify: specific flows you built, the revenue/lift they drove, and how you measured it • Strong copy and creative judgment. You can write a brief, critique a draft, and know what converts • Comfort owning a revenue number and being measured against it