Growth & Marketing Strategy Lead

🕒 May 21

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Logo of Paradigm Life

Paradigm Life

51 - 200 employees

Founded 2007

💸 Finance

👥 B2C

Finance • B2C

Paradigm Life is a financial services firm that sells life insurance-based wealth products and provides holistic wealth-planning strategies. The company offers whole life insurance structured as a Wealth Maximization Account, annuities, disability and long-term care insurance, term life policies, and premium financing, alongside educational resources, guides, and consultations on estate planning, retirement planning, self-banking, and real estate strategies. Paradigm Life targets individuals, families, real estate investors, and business owners seeking tax-efficient, legacy-oriented financial solutions and guidance.

📋 Description

• Lead the development and execution of integrated marketing initiatives • Build and optimize multi-channel campaigns that drive measurable business growth • Help shape and operationalize Paradigm Life’s messaging and positioning • Implement AI-assisted workflows and systems • Create structure, prioritization, and operational clarity across campaigns • Use data, attribution, and funnel insights to improve campaign effectiveness

🎯 Requirements

• 5+ years leading multi-channel marketing initiatives • Experience owning measurable business outcomes • Strong strategic communication and messaging ability • Proven campaign and demand generation leadership • Experience operating in fast-moving or evolving environments • Comfort using AI tools and workflow automation in marketing

🏖️ Benefits

• Machine learning training and resources • Flexible work arrangements • Professional development opportunities

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