Analyst – Performance Marketing

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🔥 13 minutes ago

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Penn Foster

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster is an accredited, career-focused online education provider offering self-paced certificate, diploma, associate, bachelor's degree and high school programs. Its catalog covers vocational and professional areas including healthcare, veterinary technology, skilled trades (HVACR, electrical, plumbing), automotive repair, business, IT, criminal justice, design, hospitality, and more. Penn Foster serves individual learners (over 133,000 active students) with flexible, 24/7 online coursework and also provides employer-facing training solutions. The institution operates multiple schools/divisions and maintains accreditations such as DEAC and program-specific accreditations (for example, an AVMA-CVTEA-accredited veterinary technician program).

📋 Description

• Measuring, analyzing, and optimizing paid media investments to drive learner acquisition • Analyzing performance marketing campaign data across paid search, paid social, and display channels • Building, maintaining, and automating reporting dashboards and data pipelines using SQL and Databricks • Working with Marketing Mix Models (MMM) to quantify the incremental impact of media spend • Implementing and managing tracking, tagging, and attribution frameworks within Google Analytics (GA4) • Designing and analyzing A/B and incrementality tests in partnership with media and brand teams • Monitoring KPIs and surfacing trends, anomalies, and opportunities to marketing leadership • Translating complex data findings into concise narratives for stakeholders • Supporting media planning by providing audience insights and forecasts • Partnering with data engineering and technology teams for marketing data infrastructure

🎯 Requirements

• 3–5 years of experience in performance marketing analytics • Proficiency in SQL for data querying, transformation, and analysis • Hands-on experience with Databricks or a comparable cloud data platform • Hands-on experience with Google Analytics (GA4) • Working knowledge of paid media platforms – specifically Google Ads and Meta Ads Manager • Familiarity with Marketing Mix Modeling (MMM) • Experience with data visualization tools such as Looker or Tableau • Bachelor’s degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field • Strong analytical and critical thinking skills • Excellent written and verbal communication skills • Highly organized, detail-oriented, and comfortable managing multiple priorities

🏖️ Benefits

• Medical • Dental • Vision • Flexible spending • Generous paid time off • Sponsored volunteer opportunities • 401K with a company match • Free access to all of our online programs