Strategic Marketing Lead, Accounting Firms

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $127k - $250k / year

⏰ Full Time

🟠 Senior

🧾 Accounting Manager

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Pilot.com

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

🤝 B2B

☁️ SaaS

Finance • B2B • SaaS

Pilot. com is a leading provider of back-office services for startups and small businesses in the United States. Specializing in bookkeeping, CFO services, and tax preparation, Pilot. com offers tailored financial solutions to help businesses establish a strong financial foundation and achieve sustainable growth. Their expertise extends to various industries, including consumer goods, retail, and professional services. With a team of over 250 US-based accountants and finance specialists, Pilot. com is dedicated to delivering scalable and tech-forward solutions, ensuring seamless integration with existing business tools. They are renowned for their deep industry knowledge and commitment to client success.

📋 Description

• Segment strategy and execution. You'll define how Pilot wins mid-market accounting firms and you'll be the one running the plays. Strategy is the half that points the work. The other half is in your hands. • Pipeline. You're accountable for what your segment produces. In close partnership with sales, you'll align on account prioritization and build programs that move the right prospects from first impression to signed contract. • Messaging. You'll shape how Pilot speaks to mid-market accounting firms, externally and in the materials our sales team uses every day.

🎯 Requirements

• 10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments • Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics • You should be able to hold a strategic narrative as your own and shape how a category gets understood. • Experience partnering closely with sales leadership on account prioritization and pipeline goals. • AI-fluent in your own workflow. You're already using LLMs and AI tools to compress research, draft, iterate, and run plays at scale. You have a view on what AI is good at, what it isn't, and your work shows it. • Comfortable operating as a senior IC. You build, you run, you write, you don't hand off the interesting work to a team. • Open to managing one or two senior ICs if the coaching fit develops. Equally comfortable staying purely IC if it doesn't. Either path is real here. • Writes and communicates clearly

🏖️ Benefits

• Flexible vacation/time-off policy • All federal holidays are observed • Competitive benefits package including additional wellness benefits • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks • 401(k) plan