University of Pittsburgh Department of Communication
11 - 50 employees
📚 Education
🌍 Social Impact
📱 Media
Education • Social Impact • Media
University of Pittsburgh Department of Communication is an academic institution dedicated to advancing knowledge in the field of communication. It offers a variety of programs focused on research, public engagement, and interdisciplinary learning, preparing students for careers in diverse fields such as media, health communication, and public relations. The department emphasizes innovation, community impact, and the importance of effective communication in various societal contexts.
Paid Media Strategist
Job not on LinkedIn
🕒 May 29
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University of Pittsburgh Department of Communication
11 - 50 employees
📚 Education
🌍 Social Impact
📱 Media
Education • Social Impact • Media
University of Pittsburgh Department of Communication is an academic institution dedicated to advancing knowledge in the field of communication. It offers a variety of programs focused on research, public engagement, and interdisciplinary learning, preparing students for careers in diverse fields such as media, health communication, and public relations. The department emphasizes innovation, community impact, and the importance of effective communication in various societal contexts.
📋 Description
• Drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms. • Maximize reach and return on ad spend to generate qualified leads. • Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display. • Monitor campaign performance and adjust bids, targeting, and creative. • Manage paid media budget allocation across channels. • Conduct A/B testing on ad creative and landing pages.
🎯 Requirements
• Bachelor's Degree • 5 years of experience • Combination of education and relevant experience will be considered
🏖️ Benefits
• Equal opportunity employer / disability / veteran • No relocation offered • No visa sponsorship provided
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