Marketing Manager

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PlanetBids

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1998

☁️ SaaS

🤝 B2B

🏢 Enterprise

SaaS • B2B • Enterprise

PlanetBids is a company that provides advanced eProcurement solutions designed to streamline and enhance procurement processes across various industries. Their platform helps organizations manage bid and vendor interactions efficiently, ensuring compliance, transparency, and cost savings. With a focus on vendor management, bid management, document management, and contract management, PlanetBids offers a centralized system that reduces redundancies and administrative burdens. Their solutions are tailored for government agencies, educational institutions, commercial sectors, and non-profits, aiming to simplify procurement, promote eco-friendly practices, and support diverse vendor participation. Trusted by numerous agencies and organizations, PlanetBids is committed to improving procurement efficiency and sustainability.

📋 Description

• Own and manage the VendorLine website experience, updating product pages, landing pages, and site messaging to ensure the site clearly communicates value and supports marketing goals • Create supporting content including blog articles, educational resources, Learning Center content, product explainers, and feature highlights that help vendors understand procurement opportunities and how VendorLine supports their success • Plan, build, launch, and optimize marketing campaigns that drive VendorLine awareness and vendor adoption • Manage paid advertising campaigns (Google Ads, social ads), including targeting, messaging, and performance optimization • Create campaign assets such as landing pages, emails, and supporting content • Monitor performance across channels and identify opportunities to improve engagement and conversion over time • Develop and refine VendorLine's value proposition, translating product features into clear, compelling benefits for vendors • Ensure messaging is consistent across all marketing channels and materials • Conduct customer and competitive research to uncover marketing opportunities and inform positioning • Share insights and recommendations that shape how VendorLine is promoted and positioned with key stakeholders and Marketing team leadership

🎯 Requirements

• 2–5 years of experience in product marketing, SaaS marketing, or related roles • Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits • Experience developing or contributing to product messaging and positioning • Ability to conduct customer and market research and turn insights into actionable recommendations • Experience creating marketing content such as landing pages, product pages, emails, and educational content • Experience managing or updating marketing websites or landing pages • Experience planning and executing marketing campaigns across channels • Familiarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimization • Ability to analyze performance and identify opportunities to improve engagement and conversion • Travel requirements up to 20% including quarterly travel to conferences and tradeshows • Ability to work both autonomously as well as within a team in a remote work environment • As a requirement, all candidates must be physically based in the United States and able to legally work for any employer

🏖️ Benefits

• Competitive pay that recognizes your skills and contributions • Flexible scheduling in a fully remote environment • Unlimited PTO with an annual vacation bonus to encourage recharging • Medical insurance with generous company contributions • Dental and vision insurance with 100% of employee premiums paid by the company • Company-paid short-term and long-term disability coverage • Company-paid life and AD&D insurance, with options to increase your coverage • Flexible Spending Account (FSA) and Dependent Care FSA options • 401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match • Legal Club membership for personal legal support • Employee Assistance Program for confidential counseling and resources • Career pathing and professional development to help you grow and thrive • A collaborative, engaged culture where your ideas matter and your voice is heard