Paid Advertising Strategist

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. • You are oriented towards the clients’ business success, tying your efforts to the greater business goals. • You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. • You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management. • You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis.

🎯 Requirements

• 2-3 years of digital marketing experience. 1-2 years in agency setting • Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B • Minimum 2 years of experience with Meta Ads for direct response campaigns • Minimum 2 years of hands-on experience with Search Engine Marketing • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development • Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing and paid media’s place in the funnel

🏖️ Benefits

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives