Senior Vice President – Marketing

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PRECISIONvalue

WebsiteLinkedInAll Job Openings

501 - 1000 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🏢 Enterprise

Healthcare Insurance • Pharmaceuticals • Enterprise

PRECISIONvalue is a company that specializes in market access and commercialization strategies for life sciences and pharmaceutical industries. They leverage a team of experts, including former payer decision makers, to provide insights across various market channels. Their services include demonstrating the value of life-science innovations, strategic market access, training solutions, and developing key insights for commercialization success. PRECISIONvalue also offers on-demand webinars, white papers, and forums to share exclusive insights with their clients. They focus on ensuring that life-changing medicines are accessible to patients by combining scientific data and empathetic communication strategies to maximize commercial success.

📋 Description

• Define and champion an innovative marketing vision and roadmap to position Precision as a leader in the industry. • Craft and execute an integrated, data-driven marketing strategy to enhance lead generation, and brand visibility. • Stay ahead of industry trends, competitive activities, and emerging market opportunities to refine and future-proof Precision's marketing strategy. • Partner closely with the business unit and other senior leaders to ensure alignment between marketing efforts and overall business objectives. • Define clear metrics to evaluate marketing performance and support data-driven decision-making. • Oversee and strategically manage the marketing budget to ensure effective allocation of resources for maximum impact. • Develop and implement a events-based awareness and lead gen strategy for conferences, webinars, and industry events to maximize Precision’s visibility and influence. • Collaborate with internal and external stakeholders to secure Precision’s participation in high-profile sponsorships, speaking engagements, panels, and industry discussions. • Leverage event analytics to measure success, gather feedback, and continuously optimize event strategies for maximum impact. • Establish Precision as an authoritative voice in industry through strategic thought leadership initiatives. • Oversee the strategy for high-value thought leadership content, such as white papers, case studies, blogs, and industry reports. • Guide PR agency with intel to develop and execute a PR strategy to promote key achievements, partnerships, experts, and innovations through media outreach, press releases, and news features. • Design strategy and guide team to develop and execute high-impact marketing campaigns informed by market insights, customer feedback, and business priorities. • Collaborate with internal teams to leverage martech tools such as HubSpot, Salesforce, Google Analytics, SEMrush, and Google Ads for superior campaign performance. • Lead website optimization efforts to ensure alignment with Precision's branding and business goals.

🎯 Requirements

• 10+ years of leadership experience in senior marketing roles, with a track record of success at the SVP or VP level. • Demonstrated success in the pharmaceutical, healthcare consulting, or related industries. • Expertise in marketing data, software, and technology products across digital and traditional channels. • Strong writing abilities. • Bachelor’s degree in Marketing, Communications, or a related field, a plus • Experience driving marketing strategies for data-driven products or SaaS solutions. • Proficiency in marketing platforms such as SEMrush, HubSpot, Google Ads, and Google Analytics.

🏖️ Benefits

• A discretionary annual bonus. • Health insurance, retirement savings plans, life insurance, and disability benefits. • Parental leave and paid time off for sick leave and vacation.