Senior Manager, Paid Social User Acquisition

🕒 April 3

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PrizePicks

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎮 Gaming

⚽ Sports

Gaming • Sports

PrizePicks is an innovative platform that offers a dynamic and interactive way to engage in daily fantasy sports and esports. Users can make predictions on player performances across various sports, including NFL, NBA, MLB, CFB, and more, with the opportunity to win up to 1000x their entry fee. PrizePicks operates legally in 43 U. S. states, Washington D. C. , and Canada, providing a wide range of betting options, including Pick 'Em and Pick 'Em Arena, where users compete against each other for cash rewards. The company emphasizes user engagement with features such as recurring promos and the Streak game, which is free to play and allows participants to earn by building daily win streaks. PrizePicks ensures secure transactions and fast payouts, enhancing user experience and satisfaction in the sphere of real money sports betting.

📋 Description

• Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities • Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X. • Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns • Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps • Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration • Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering • Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing • Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities • Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure • Mentor and manage one direct report while contributing to broader team-wide initiatives

🎯 Requirements

• 6+ years of hands-on paid social experience managing performance-focused campaigns at scale • Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X) • Experience owning an annual performance budget over 8-figures • Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA • Experience managing platforms based on different campaign optimization goals including CAC and ROAS • Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer) • Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis. • Highly organized, collaborative, and a self-starter — comfortable operating with autonomy in a fast-moving environment • Experience working cross-functionally with creative, product, and analytics teams • Strong written and verbal communication skills, including the ability to present to senior leadership • Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required.

🏖️ Benefits

• Company-subsidized medical, dental, & vision plans • 401(k) plan with company match • Annual bonus • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) • Generous paid leave programs, including 16-week paid parental leave and disability benefits • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked • Company-wide in-person events and team outings • Lifestyle enhancement program • Company equipment provided (Windows & Mac options) • Annual performance reviews with opportunities for growth and career development