Product Marketing Manager

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🕒 August 17, 2025

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PRNEWS.IO

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📱 Media

🏪 Marketplace

☁️ SaaS

💰 Convertible Note - PRNEWS.IO on 2020-09

Media • Marketplace • SaaS

PRNEWS. IO is an online platform and marketplace that helps businesses and individuals build brand authority and manage PR by purchasing sponsored placements and earned coverage across a network of 100,000+ media outlets in 175 countries. The service combines automated marketplace tools, API access, and PR services (guest posting, press release distribution, Google Knowledge Graph optimization, and reputation management) to drive SEO value, high-authority backlinks, and visibility in regular search engines and AI-driven search assistants. It targets marketers, agencies, publishers, and personal brands seeking scalable media placement, backlink acquisition, and improved search/AI citations.

📋 Description

• Own the positioning, messaging, and competitive differentiation of our platform and key product features • Work closely with R&D, Sales, and Customer Success to translate capabilities into value propositions for different customer segments • Craft compelling narratives and assets across the funnel: landing pages, emails, sales collateral, case studies, FAQs, onboarding flows • Partner with the growth & performance team to launch go-to-market campaigns for new features and product updates • Conduct market research, competitor analysis, and gather customer insights to inform roadmap and messaging decisions • Develop and maintain battle cards and playbooks for internal enablement • Analyze and report on campaign effectiveness, product adoption, and customer feedback loops

🎯 Requirements

• 5+ years of experience in Product Marketing, ideally in a Marketplace's business model, MarTech, or AdTech company • Strong ability to distill technical product details into clear, compelling messaging • Experience working across teams: Product, Sales, Customer Success, Performance/Growth • Comfort with analytics and using data to drive decision-making • Applied experience with tools like Mixpanel, Segment, and Customer.io • Exceptional written and verbal communication skills (English fluency required) • Hands-on attitude - you’re not afraid to roll up your sleeves and build from scratch • Familiarity with tools like Notion, Figma, CMSs, Google Analytics, HubSpot, Pipedrive, or similar • Bonus Points for: Experience in the media, PR or content marketing industries, Working in cross-border teams or high-growth, remote-friendly environments, Knowledge of additional languages (especially German, French, or Spanish)

🏖️ Benefits

• Competitive salary and performance-based bonuses • Direct impact on go-to-market strategy and global growth • Smart, diverse, international team with open culture and fast decisions • Paid vacations and flexibility to support work-life balance • Real growth opportunities in a scaling company with big ambitions