Head of Lifecycle Marketing

🕒 May 8

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Properstar

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏠 Real Estate

🏪 Marketplace

Real Estate • Marketplace

Properstar is a Switzerland-based online property marketplace and listing portal that aggregates over 3 million real estate listings across more than 50 countries. It helps buyers, renters, and property professionals find and list apartments, houses, condos, land, and buildings through smart search filters, region- and country-specific browsing, mobile apps, and professional tools (agent dashboard). The site also provides localized guides and resources for buying and living abroad, positioning itself as a global real estate search and marketplace platform.

📋 Description

• Own the agent lifecycle from first sign-up to paying customer. • Run HubSpot like an operator. Workflows, lifecycle stages, lead scoring, properties, segments, deduping. • Ship lifecycle campaigns that move the numbers. • Own partnerships with real estate CRMs. • Own events. • Build the playbooks. • Lead the team. Three people today. Set the direction, raise the bar, unblock them, ship together. • Talk to customers. Look at the data yourself. Bring back what you learn.

🎯 Requirements

• Lifecycle expertise. You've built lifecycle programs that actually moved retention, engagement, or revenue. • HubSpot, deep. You've architected HubSpot, not just used it. • CRM fluency in general is non-negotiable. • Marketplace or freemium background. • Track record. You've grown lifecycle metrics meaningfully in a multi-country, multi-language setup. • Deep AI fluency. • Data-driven. You obsess over optimization, you hack the funnel. • Hands-on. You write the workflows, watch the dashboards, talk to the partners, run the events. • Ownership. You take a problem from brief to result. • Leadership. You manage three people today. You raise the bar without micromanaging. • Clarity. You explain things simply.

🏖️ Benefits

• A lifecycle to own with real leverage. • No committees, no hand-holding. • A team of three already shipping, ready to be led well. • The AI stack you'd struggle to assemble elsewhere. • Claude (Cowork and Code), Mixpanel, HubSpot. All paid for, all yours. • A title with weight. • You report to the CPO in a flat hierarchy that values ownership. • Competitive comp aligned with your market.