Public Partnerships | PPL
1001 - 5000 employees
⚕️ Healthcare Insurance
🤝 B2B
Healthcare Insurance • B2B
Public Partnerships | PPL is a provider of financial management and administrative services that enable self-directed Medicaid long-term care. The company helps eligible Medicaid participants hire and manage caregivers (including family or friends), handles payroll, payments, tax and compliance paperwork, and offers online tools and support to participants, caregivers, and program administrators. PPL partners with state Medicaid agencies and managed care organizations to administer self-directed care programs across multiple states, aiming to simplify program administration and keep people in their homes.
Campaign Specialist
Job not on LinkedIn
🕒 June 17
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Public Partnerships | PPL
1001 - 5000 employees
⚕️ Healthcare Insurance
🤝 B2B
Healthcare Insurance • B2B
Public Partnerships | PPL is a provider of financial management and administrative services that enable self-directed Medicaid long-term care. The company helps eligible Medicaid participants hire and manage caregivers (including family or friends), handles payroll, payments, tax and compliance paperwork, and offers online tools and support to participants, caregivers, and program administrators. PPL partners with state Medicaid agencies and managed care organizations to administer self-directed care programs across multiple states, aiming to simplify program administration and keep people in their homes.
📋 Description
• Build, launch, and manage end-to-end marketing campaigns within HubSpot, including email, landing pages, workflows, and lead nurturing programs • Develop and optimize automated workflows for lead scoring, segmentation, and lifecycle stage progression • Collaborate with internal stakeholders to translate campaign requirements into scalable HubSpot solutions aligned with business objectives • Maintain and optimize HubSpot CRM data integrity, including list segmentation, contact management, and lifecycle tracking • Ensure accurate campaign attribution and lead tracking across marketing and sales funnels • Monitor campaign performance using HubSpot analytics and dashboards, providing insights on KPIs such as conversion rates, engagement, and ROI • Generate regular reports and present findings to stakeholders with actionable recommendations
🎯 Requirements
• Bachelor’s degree in marketing, Communications, Business, or related field (or equivalent experience) • 2–5+ years of experience in digital marketing, campaign management, or marketing operations • Hands-on experience with HubSpot Marketing Hub (required) • Strong understanding of marketing automation, CRM systems, and lead lifecycle management • Experience with campaign analytics, reporting tools, and performance optimization • Excellent communication, organization, and project management skills
🏖️ Benefits
• Health insurance • Paid time off • Flexible work arrangements • Professional development opportunities
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