Product Marketing Manager

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🔥 25 minutes ago

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Logo of PVcase

PVcase

201 - 500 employees

⚡ Energy

☁️ SaaS

🏢 Enterprise

Energy • SaaS • Enterprise

PVcase is a company that specializes in software solutions for the solar energy industry. They offer a range of tools and services aimed at streamlining the design, planning, and optimization of solar photovoltaic (PV) systems for both utility-scale and commercial applications. PVcase provides products that enable solar engineers and developers to efficiently carry out tasks such as site selection, energy modeling, and designing rooftop solar systems. Their software, which integrates with platforms like AutoCAD, helps in reducing the time required for solar project development while ensuring precision and efficiency. PVcase is trusted by industry leaders for its innovative approaches to solar project design.

📋 Description

• Own and execute the go-to-market strategy for PVcase Prospect. • Define and evolve Prospect's value proposition, messaging, and differentiation. • Serve as the primary advocate for US developer needs and customer insights. • Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector. • Define target customer segments, buyer personas, and growth opportunities. • Partner closely with Product Managers to influence roadmap prioritization and product strategy. • Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates. • Lead customer and prospect research programs to understand buying decisions and market dynamics. • Lead launch planning, adoption initiatives, and customer growth strategies. • Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or a related field. • 2+ years of experience in product marketing, preferably in B2B tech or renewable energy industries, with a proven track record of leading product strategy and go-to-market initiatives. • Experience working for or closely with utility-scale solar developers, IPPs, EPCs, or renewable energy companies preferred. • Strong understanding of developer workflows and the US renewable energy market is preferred. • Strong communication, storytelling, and market analysis skills. • Experience conducting customer research and translating insights into strategy. • Experience with PVcase Prospect or similar prospecting, GIS, or development software is highly preferred. • Fluent English required. • Passion for renewable energy and sustainability.

🏖️ Benefits

• Security for your future with our 401(K) plan, where we match 100% on your first 4% of contributions. • Health, dental, and vision coverage. • Flexible vacation policy, with a minimum of 3 weeks off. • Full training and onboarding program for a seamless start. • Flexible working hours, harmonizing your personal and professional life. • Half-day Summer Fridays. • Unlimited remote work policy. • Internal transparency with company results and salary system, promoting a culture of trust and collaboration. • Additional paid vacation days, including birthdays, volunteering, and other occasions. • Immigration-related employment benefits, for example visa sponsorship, are not available for this position.

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