Director, Product Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $122.4k - $178.8k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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R1 RCM

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2017

⚕️ Healthcare Insurance

☁️ SaaS

💸 Finance

💰 Private Equity Round on 2024-07

Healthcare Insurance • SaaS • Finance

R1 RCM is a leading provider of revenue cycle management solutions for the healthcare industry. With an emphasis on maximizing financial performance and optimizing patient care, R1 offers a comprehensive platform that integrates data analytics, intelligent technologies, and deep expertise in revenue cycle management. The company assists healthcare providers—ranging from hospitals and health systems to physician and specialty care practices—in capturing revenue opportunities, improving payer and patient cash flows, and ensuring compliance with government regulations. R1 is committed to driving cost reductions and revenue improvements while enhancing the patient experience. Their suite of services includes revenue recovery, clinical integrity, and regulatory navigation, making them a trusted partner for many top healthcare providers.

📋 Description

• Establish and lead a best-in-class market intelligence function, including segmentation, TAM/SAM analysis, buyer personas, and competitive benchmarking • Advise executive leadership on market trends, risks, and opportunities, shaping strategic decisions and investment priorities • Translate insights into actionable strategies that influence product roadmap, GTM focus, and commercial execution • Own the communication strategy for Phare across internal and external audiences • Define and own the enterprise-wide messaging framework for Phare, ensuring a clear, differentiated, and scalable narrative across portfolios and buyer personas (clinical, financial, IT) • Elevate storytelling to position Phare as a market-leading, AI-driven platform and category-defining solution • Guide development of high-impact content and thought leadership that reinforces brand credibility and competitive advantage • Own end-to-end GTM strategy across product launches, platform expansions, and strategic initiatives • Ensure alignment of positioning, pricing/packaging inputs, sales enablement, and integrated marketing campaigns • Drive disciplined execution with clear milestones, governance, and measurable business outcomes • Serve as a senior, trusted partner across Product, Sales, Marketing, Operations, and Customer Experience • Drive alignment across leadership stakeholders to ensure cohesive strategy and execution • Act as the central point of orchestration for complex, cross-portfolio initiatives, ensuring consistency and speed to market • Partner with Marketing leadership to design and scale integrated demand generation, customer advocacy, and thought leadership programs (e.g., KLAS, industry positioning) • Define success metrics tied to pipeline, revenue, and adoption; hold teams accountable for measurable outcomes • Continuously assess performance and optimize marketing investments to maximize ROI • Maintain deep expertise in the Phare platform, roadmap, and innovation priorities • Partner with Product leadership to inform roadmap direction based on market signals, customer needs, and competitive dynamics • Champion customer-centric storytelling through case studies, executive narratives, and strategic communications • Elevate how R1 communicates innovation, AI capabilities, and measurable outcomes to the market • Strengthen market credibility and trust through consistent, value-driven messaging

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Computer Science, or related field (MBA preferred) • 10+ years of B2B SaaS product marketing experience, with increasing scope and leadership responsibility • Domain expertise in healthcare and/or revenue cycle preferred • Proven success leading GTM strategy and driving measurable business outcomes (pipeline, growth, adoption) • Demonstrated experience building relationships and influencing senior leadership and operate effectively at a senior level • Exceptional strategic thinking combined with strong execution discipline • Excellent communication skills, including executive presentations and high-impact storytelling • Strong cross-functional leadership skills with the ability to align diverse stakeholders • Experience leveraging data and analytics to guide decisions and demonstrate ROI • Proficiency with Microsoft Office, Salesforce, and AI tools (e.g., Copilot, ChatGPT, Gemini).

🏖️ Benefits

• Competitive benefits package.