Director, Direct Response Media

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Recruit WA

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

📚 Education

Recruitment • HR Tech • Education

Recruit WA is an annual recruitment and upskilling event held in conjunction with the Perth Tradie Expo at Ascot Racecourse. The event brings together businesses from a variety of sectors, including construction, engineering, infrastructure, mining, transport, education, and healthcare, to connect with 'job-ready' individuals seeking new challenges and employment opportunities. Companies have the opportunity to showcase their employment opportunities in a relaxed, village-style environment, while attendees can explore a broad range of job openings. Recruit WA is designed for skilled and semi-skilled candidates and attracts a large number of attendees looking for employment across multiple sectors.

📋 Description

• Own the strategy, buying, and optimization of Los Defensores' direct-response media across broadcast, streaming/CTV, audio, and emerging channels. • Full DR media P&L across linear TV, CTV/OTT, streaming, audio/podcast, addressable, and OOH/experiential. • Vendor and partner negotiation and stewardship — networks, streaming platforms, reps, and outside buying partners. • Dayparting, sponsorship-vs-spot allocation, and channel testing roadmaps with disciplined test-and-scale rigor on new inventory. • Tight partnership with the Performance (paid digital) team so DR media and paid digital are read as one funnel, not two scorecards. • Reporting: media audit baselines, investment-vs-actuals, and a clear narrative connecting media spend to lead volume, quality, and brand health.

🎯 Requirements

• 8+ years in direct-response media buying/planning with a documented record of hitting volume and efficiency targets at scale (multi-million-dollar budgets). • Genuine fluency in today's DR toolkit — programmatic/addressable TV, CTV/OTT, attribution and incrementality methods, MMM, first-party-data-informed targeting — not just legacy linear spot buying. • Proof you've integrated brand and performance: a case where you defended or expanded upper-funnel investment using measurement, and it paid off downstream. • Strong negotiation and partner-management track record. • Analytical command — comfortable owning the numbers, building the model, and presenting it to C-suite.

🏖️ Benefits

• 3 Weeks Paid Time Off • 12 Weeks of Guaranteed Paid Parental Leave • Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.) • 401(k) Retirement Savings Plan • Wellness Initiatives/Employee Assistance Program • Rewards and Recognition Programs • Career Development Opportunities