Performance Marketer

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Rescale

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

Rescale is a brand incubator and performance media agency focused on scaling mission-driven brands. They position themselves as a media/brand incubator that delivers creative strategy and paid-media management, emphasizing data-driven performance, rapid iteration, and conversion-focused creative testing. Rescale recruits self-managing, high-performing contributors rather than traditional employees and promotes values like extreme ownership, mission alignment, and learning loops over logged hours.

📋 Description

• Lead and guide creative strategists on concepts, angles, and hooks • Translate media buying data into creative briefs—what's working, what's not, and why • Build the creative testing roadmap based on performance signals • Ensure creative output aligns with what actually converts (not just what looks good) • Work at a strategic level with media buyers on campaign structure, scaling decisions, and budget allocation • Diagnose performance issues and identify whether the problem is creative, targeting, or funnel • Connect media buying metrics to downstream conversion data • Guide platform strategy across Meta, Google, TikTok, and other channels • Own funnel performance—landing pages, advertorials, checkout flow • Run and analyze tests on copy, layout, offers, and user experience • Connect CRO insights back to creative and media buying (what messaging converts, what traffic quality issues exist) • Build dashboards and reporting that show the full customer journey, not just isolated metrics • Build the system that connects creative → media buying → CRO into one continuous improvement engine • Create processes for insights to flow between teams automatically • Identify where breakdowns happen in the customer journey and fix them • Own the holistic view of performance that most companies lack

🎯 Requirements

• 5+ years of experience in performance marketing, with at least 2 years in a leadership role • Extensive media buying experience—you've managed significant ad spend ($500K+/month) and know what good media buying looks like • Extensive CRO experience—you understand funnels, conversion optimization, and how to diagnose where we're losing customers • Proven ability to connect data across channels and build unified marketing strategies • Experience leading marketing teams (media buyers, CRO specialists, etc.) • Strong analytical skills—you live in the data and make decisions based on it • Strategic thinker who can zoom out to see the big picture and zoom in to fix details • Clear communicator who can translate complex data into actionable insights for leadership • Experience in e-commerce, DTC, or high-growth consumer brands • Background in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native) • You've scaled a brand from 7-figures to 8-figures or beyond • Experience with advertorial funnels and direct response marketing • **Bonus Points:** • Dropshipping experience (fast-paced testing, thin margins, rapid scaling) • Experience at a performance creative agency—you've seen what works across multiple brands and brought that pattern recognition in-house • Experience with AI creative tools and emerging ad formats

🏖️ Benefits

• Profit share tied to marketing performance (details discussed during interview) • Remote-first environment • Work directly with founders on growth strategy • Lead a team of specialists while staying hands-on • Build the marketing engine for a portfolio of scaling brands