Senior Creative Strategist, Performance Marketing

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Logo of Scribe

Scribe

51 - 200 employees

Founded 2019

☁️ SaaS

⚡ Productivity

🏢 Enterprise

SaaS • Productivity • Enterprise

Scribe is a workflow automation platform that enhances team productivity by automatically creating and sharing step-by-step guides for internal processes. Designed for operations, customer service, and HR teams, it simplifies documentation, training, and onboarding by leveraging AI to generate SOPs, training materials, and process overviews. Scribe enables organizations to centralize their knowledge, reduce training times, and improve compliance with its easy-to-use features and integrations across various platforms.

📋 Description

• Own the end-to-end creative process for Meta, turning research and insights into high-converting concepts, scripts, briefs, and storyboards that consistently capture attention and drive new Scribe users. • Create, produce, and test 100+ ad creatives a month, moving quickly from idea to execution while maintaining a relentless focus on clarity, storytelling, and measurable impact. • Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to understand what’s working, why it’s working, and what to produce next. • Push the boundaries of paid social creative, experimenting with new formats, visual styles, and production approaches that break through the feed and differentiate Scribe in the market. • Collaborate closely with creators, editors, and designers, writing briefs that bring ideas to life at scale while preserving narrative intent and creative integrity. • Stay up-to-date to cultural shifts, platform changes, and emerging creative techniques, applying the latest insights from Meta, competitive analysis, and the creator ecosystem to keep Scribe ahead of the curve. • Challenge conventional best practices with bold, insight-backed ideas that raise the bar for what performance creative can look like — and prove it through testing and results.

🎯 Requirements

• 4-6 years of experience in paid social performance marketing, with a strong track record of developing, launching, and iterating creative that drives meaningful customer acquisition • 2-3+ years of experience specifically in a creative strategy role, not just production or media buying • Hands-on creative craft experience, including scripting, storyboarding, and video editing • Experience in both agency and in-house environments • Strong performance fluency, including familiarity with Meta’s ad formats, placements, and algorithmic behaviors • Clear communication skills, both written and verbal, with the ability to articulate the 'why' behind every concept, script, and test you run.

🏖️ Benefits

• Some of the nicest and smartest teammates you’ll ever work with • Competitive salaries • Comprehensive healthcare benefits • Equity in a hypergrowth startup • Flexible PTO • 401k • Parental Leave • Commuter Benefits (SF office employees) • WFH Stipend

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