Marketing Operations Contractor, Marketo

🔥 2 hours ago

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Shift Paradigm

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Debt financing on 2023-01

Consulting • Marketing • Artificial Intelligence

Shift Paradigm is a digital growth consultancy and experience design agency that helps businesses connect external audiences and optimize internal operations. They provide digital product design and engineering, CX and UX strategy, MarTech and revenue operations (CRM, CDP, data orchestration), email and campaign marketing (segmentation, personalization, SMS/in-app), and operationalize AI through integrations and custom development. The firm serves clients across healthcare and med tech, manufacturing, financial services, B2B SaaS, technology, and restaurant & hospitality, positioning itself as a tech-enabled, AI-infused partner focused on driving measurable growth.

📋 Description

• Design, build, and optimize Marketo programs, campaigns, and assets for B2B clients, including the new email editor, landing pages, and forms • Architect and maintain workspaces, partitions, and lead scoring/segmentation models aligned to each client's lead management strategy • Integrate and manage the native Marketo Salesforce CRM connector, ensuring clean field mapping, setting up SFDC sync users, sync health, and lead routing logic • Configure and maintain third-party integrations, including webinar platforms, data enrichment tools, and intent data providers (e.g., 6sense) • Build and maintain reporting on campaign performance, funnel velocity, and database health, surfacing actionable insights to clients and internal teams • Implement and optimize Marketo Measure for clients to improve attribution reporting. • Advise on Marketo to Salesforce campaign sync including Salesforce CRM campaign hierarchies for campaign reporting efficacy • Conduct regular database health checks, identifying and resolving data quality, deliverability, and hygiene issues • Partner with client stakeholders to diagnose lead management process challenges and recommend solutions, then translate those recommendations into tangible Marketo builds • Stay current on Marketo's product roadmap and platform evolution, proactively identifying opportunities to bring new features to client engagements • Serve as a client-facing MOPs expert across multiple accounts, balancing hands-on execution with strategic guidance

🎯 Requirements

• 6+ years of marketing operations experience, with deep hands-on Marketo implementation and optimization for B2B businesses • Experience gained within a consulting/agency environment at some point in your career (RevOps or marketing ops consulting, in-house MOPs roles with significant Marketo ownership, or a mix of both) • Marketo Certified Practitioner or Certified Solutions Architect required • Demonstrated experience implementing and optimizing Marketo Measure instances including guiding clients through configuration decisions and attribution model selection • Demonstrated experience with Marketo's new email editor, Salesforce CRM integration, workspaces/partitions, and segmentation builds • Experience with third-party tool integrations such as webinar platforms, data enrichment tools, and intent data platforms (6sense or similar) • Experience configuring and troubleshooting Marketo to Salesforce native connector and advising on Salesforce CRM sync user setup • Working knowledge of Marketo campaign sync and ability to advise on channel & tag alignment to Salesforce campaigns to facilitate campaign and people performance reporting

🏖️ Benefits

• Competitive compensation aligned with your experience and impact • Remote flexibility • Collaborative culture that values diverse perspectives and innovative thinking • Work that makes a measurable difference for your clients