Senior Director, CRM & Ecosystem Operations

Job not on LinkedIn

🔥 1 hour ago

🗽 New York – Remote

🗽 New York – Remote

💵 $250k - $270k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

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Sky Betting & Gaming

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎲 Gambling

🎮 Gaming

👥 B2C

Gambling • Gaming • B2C

Sky Betting & Gaming is a UK-based consumer-facing betting and online gaming operator. Now part of Flutter UK & Ireland and the wider Flutter Entertainment group, the brand is presented alongside Betfair, Paddy Power, PokerStars and tombola as a market-leading provider of trusted entertainment to millions of customers. The company emphasizes responsible play, customer experience and uses digital platforms (web and apps) to deliver betting and gaming services, with operational presence in Leeds and registration under Flutter Entertainment plc.

📋 Description

• Lead the strategy, systems, and execution engine that drives lifecycle marketing, promotional operations, and free-to-play engagement across the Fanatics App and the broader Fanatics Ecosystem team. • Own the operating model that powers how we communicate with fans, activate them across verticals, and translate live sports moments into daily engagement and revenue. • Lead a multi-disciplinary team spanning CRM, campaign operations, and game/content operations, partnering closely with Product, Analytics, Commercial, Marketing, and Engineering. • Define and lead lifecycle marketing strategy across email, push, in-app, and emerging channels. • Build scalable segmentation and personalization frameworks leveraging ecosystem data. • Drive activation, engagement, monetization, and retention programs. • Establish a robust testing and experimentation roadmap. • Oversee daily contest operations aligned to the sports calendar.

🎯 Requirements

• 10+ years in CRM, Lifecycle Marketing, Growth, or Marketing Operations • 5+ years leading high-performing teams • Deep expertise in CRM platforms and multi-channel execution • Strong analytical fluency (segmentation, experimentation, LTV analysis) • Experience operating in high-velocity, live-content or sports environments preferred • Track record of building scalable operating systems, not just campaigns • Clear communicator comfortable influencing senior stakeholders • Passion for sports, gaming, or fan-driven products is strongly preferred.

🏖️ Benefits

• For information about our benefits, please visit https://benefitsatfanatics.com/