Smalls
11 - 50 employees
Founded 2016
👥 B2C
🛍️ eCommerce
B2C • eCommerce • Pet Care
Smalls is a provider of high-quality cat food, offering ultra-high protein meals that are gently cooked without fillers, preservatives, or artificial ingredients. They focus on health and nutrition for cats, promising notable health improvements for pets after switching to their products. Customers can subscribe for monthly deliveries and customize their plans based on their pets' needs, along with a satisfaction guarantee that includes free treats for life.
Chief Marketing Officer
🕒 February 14
🇺🇸 United States – Remote
💵 $275k - $325k / year
⏰ Full Time
🔴 Lead
🎯 Chief Marketing Officer (CMO)
🦅 H1B Visa Sponsor
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Smalls
11 - 50 employees
Founded 2016
👥 B2C
🛍️ eCommerce
B2C • eCommerce • Pet Care
Smalls is a provider of high-quality cat food, offering ultra-high protein meals that are gently cooked without fillers, preservatives, or artificial ingredients. They focus on health and nutrition for cats, promising notable health improvements for pets after switching to their products. Customers can subscribe for monthly deliveries and customize their plans based on their pets' needs, along with a satisfaction guarantee that includes free treats for life.
📋 Description
• End-to-end responsibility for revenue growth • Demand generation strategy across all categories and channels • Forecasting, targets, and performance reporting across all categories and channels • Management of the digital product roadmap prioritized tied to revenue impact • Partners with the CBO to align brand meaning, creative, and product design • Scales brand and product marketing initiatives through paid amplification • Ensures growth velocity without eroding trust or experience quality • Manage budget ownership for TOF and growth amplification • Responsible for conversion rate optimization (CRO) and digital merchandising
🎯 Requirements
• Proven track record of scaling top-line revenue through aggressive Top-of-Funnel (TOF) strategies and relentless Conversion Rate Optimization (CRO) • Deep digital fluency • Experience leading experimentation and growth within digital products • Ability to treat site experience as a living, breathing commercial engine • Speed, a desire to win, and a bias for action • Ability to lead with instinct and understand cultural zeitgeists • Experience in working alongside founders in brand-led businesses
🏖️ Benefits
• Fully paid Health, Vision, and Dental insurance • 4-day work week • Unlimited PTO • Free cat food every month
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