Director, Web Optimization

Job not on LinkedIn

🕒 3 days ago

🏈 Alabama, Arizona, +30 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🌾 Nebraska – Remote 🗻 New Hampshire – Remote 🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $94.1k - $150.6k / year

⏰ Full Time

🔴 Lead

👔 Director

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SNHU Careers

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1932

📚 Education

🤝 Non-profit

🎯 Recruiter

Education • Non-profit • Recruitment

SNHU Careers is the careers and hiring portal for Southern New Hampshire University, a nonprofit institution focused on transforming learners’ lives. The site promotes the university’s mission-driven culture, inclusive values, employee benefits (including remote work options and paid time off), and a wide range of job categories from academics and teaching to business operations, student support, marketing, and campus roles. It encourages talent community sign-ups and highlights professional development, diversity and equity initiatives, and flexible work arrangements.

📋 Description

• Define and lead the optimization, experimentation, and personalization strategy across all lead-generating digital properties • Own and evolve the optimization and user experience roadmap, ensuring alignment with business goals, customer needs, and marketing priorities • Translate business, technical, and user insights into a prioritized pipeline of high-impact tests and scalable experience improvements • Lead the end-to-end experimentation program across web and mobile, increasing the velocity, rigor, and impact of testing initiatives • Oversee the execution and measurement of multiple concurrent optimization efforts, ensuring strong testing design, accurate analysis, and clear performance attribution • Scale and integrate insights and winning experiences into the Sitecore platform • Apply AI to enhance experimentation velocity through improved hypothesis generation, prioritization, and test design • Lead the strategic evolution of SNHU's digital ecosystem from lead generation to an enrollment-driven, digitally enabled experience—defining the roadmap, capabilities, and success metrics required to support scalable learner acquisition and enrollment growth • Define and implement a digital experience and "program merchandising" strategy, including program discovery, on-site search, content-to-program pathways, and conversion optimization across the prospective student journey • Partner with Product, Marketing, Enrollment, and Technology teams to introduce and scale capabilities that support enrollment • Establish best practices for program taxonomy, categorization, and on-site experience design, ensuring agreement on prospective student intent, SEO strategy, and enrollment conversion goals • Use experimentation, personalization, and behavioral data to increase program visibility, engagement, and enrollment outcomes across key audience segments • Regularly communicate testing results, insights, and strategic recommendations to marketing and business stakeholders to enable data-informed decision-making • Transform experimentation insights into actionable recommendations that influence broader marketing, UX, and digital strategies • Establish reporting frameworks, dashboards, and forums that democratize insights and reinforce a culture of continuous learning • Define and scale a voice-of-customer (VoC) program, leveraging surveys and session replay analysis to uncover user needs, friction points, and growth opportunities, and translate insights into actionable test hypotheses and site improvements • Leverage AI and advanced analytics to accelerate insight generation and identify high-impact optimization opportunities across user behavior, voice-of-customer data, and session analysis • Define and execute a data-driven personalization strategy, leveraging user behavior, segmentation, and intent signals to increase engagement and conversion • Drive initiatives that improve the full prospective student journey—from initial engagement through lead generation and enrollment • Partner closely with UX, SEO, Content, Analytics, Web Development, and Web Experience teams to deliver cohesive, user-centered digital experiences • Be a strategic advisor across the organization, sharing insights and growth opportunities • Champion a culture of testing and continuous optimization, driving adoption of best practices and shared accountability for performance outcomes • Other responsibilities as assigned

🎯 Requirements

• 7 years of experience in an analytic/strategic role focused on digital experience, optimization, personalization, and journey mapping • 3+ years of experience managing direct reports • Bachelor's Degree • Experience with web analytics and voice of customer tools • Must be advanced in Excel • Understanding of how work impacts organizational goals and to make informed decisions considering resources, priorities, and outcomes • Experience translating data into actionable recommendations • Experience using data or insights to improve customer experience and business operations

🏖️ Benefits

• High-quality, low-deductible medical insurance • Low to no-cost dental and vision plans • 5 weeks of paid time off (plus almost a dozen paid holidays) • Employer-funded retirement • Free tuition program • Parental leave • Mental health and wellbeing resources