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Marketing Automation Manager

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Logo of SNHU Careers

SNHU Careers

10,000+ employees

Founded 1932

📚 Education

đŸ€ Non-profit

🎯 Recruiter

Education ‱ Non-profit ‱ Recruitment

SNHU Careers is the careers and hiring portal for Southern New Hampshire University, a nonprofit institution focused on transforming learners’ lives. The site promotes the university’s mission-driven culture, inclusive values, employee benefits (including remote work options and paid time off), and a wide range of job categories from academics and teaching to business operations, student support, marketing, and campus roles. It encourages talent community sign-ups and highlights professional development, diversity and equity initiatives, and flexible work arrangements.

📋 Description

‱ Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud). ‱ Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset. ‱ Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business. ‱ Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud. ‱ Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions. ‱ Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR. ‱ Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization. ‱ Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements. ‱ Other responsibilities as assigned

🎯 Requirements

‱ 3 years of marketing automation experience and managing marketing technology solutions ‱ 2 years of CRM experience ‱ Bachelor's degree ‱ Experience understanding and anticipating dependencies across complex systems. ‱ Experience communicating complex ideas and processes to business stakeholders.

đŸ–ïž Benefits

‱ High-quality, low-deductible medical insurance ‱ Low to no-cost dental and vision plans ‱ 5 weeks of paid time off (plus almost a dozen paid holidays) ‱ Employer-funded retirement ‱ Free tuition program ‱ Parental leave ‱ Mental health and wellbeing resources

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