Product Marketing Manager

🕒 June 2

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Sofwave

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

💄 Beauty

🔧 Hardware

🤝 B2B

💰 $8.4M Series A - SofWave Medical on 2019-08

Beauty • Hardware • B2B

Sofwave is a regenerative aesthetics company that develops and markets FDA-cleared, non-invasive ultrasound and electrical muscle stimulation (EMS) devices for face and body treatments. Their technologies — including Sofwave™ ultrasound and PureImpact™ EMS — are used by clinicians to lift and tighten skin, reduce fine lines and wrinkles, improve the appearance of cellulite and acne scars, and strengthen and tone muscles with minimal downtime. Sofwave sells its medical aesthetic systems to providers and supports patient-facing education and provider-finder services.

📋 Description

• Serve as a primary resource for sales teams and customers, providing product and clinical information. • Support the development of product positioning, messaging, and competitive differentiation. • Collaborate with Product and Clinical teams to translate technical features into customer benefits. • Assist in defining market requirements and collecting user feedback for new and existing products. • Help plan and execute product launches and marketing campaigns in collaboration with internal and regional teams. • Develop marketing tools and assets, including brochures, videos, case studies, and training materials. • Conduct market and competitive analyses to identify opportunities for growth. • Gather insights from customers and field teams to refine messaging and product strategy. • Ensure alignment between marketing, clinical, and commercial teams on product communications. • Own launch readiness plans and cross-functional execution milestones • Build go-to-market strategy and customer value proposition frameworks • Partner with KOLs and clinical/marketing team to develop evidence-based storytelling

🎯 Requirements

• 3–5 years of product marketing experience, preferably in the medical device or aesthetic industry. • Bachelor’s degree in Marketing, Business, Biomedical Engineering, or related field. • Strong presentation and communication skills, both written and verbal. • Strategic storytelling and narrative development • Ability to manage multiple projects and deadlines in a fast-paced environment. • Team player with strong interpersonal skills and cross-functional collaboration experience. • Working knowledge of medical device terminology and industry trends; clinical aesthetics experience a plus. • Experience developing sales and marketing materials and supporting product training programs. • Analytical mindset with a solid understanding of market dynamics and customer needs. • Experience working with physicians / KOL’s • Experience in premium brand positioning and category creation • Support influencer & PR integration for product storytelling • Ability to travel (US and International) 30%

🏖️ Benefits

• Flexible work arrangements