Brand Experience Specialist

🕒 May 26

🏄 California – Remote

🏄 California – Remote

💵 $70.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Specialized Bicycle Components

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1974

🛒 Retail

⚽ Sports

🚗 Transport

Retail • Sports • Transport

Specialized Bicycle Components is a company that designs and manufactures a wide range of bicycles, including electric, road, gravel, mountain, and city bikes. The company also offers bicycle components, apparel, and accessories. Known for its innovation in bicycle technology, Specialized provides products like S-Works, Turbo Technology, and Brain Technology. In addition to high-performance bikes, they offer a variety of cycling gear and apparel for men, women, and children, as well as a selection of tools and accessories. The company is committed to sustainability and innovation, celebrating over 50 years in the industry. Specialized also provides a support network, including a retailer program, customer service, and resources like suspension calculators and bike registration. Their offerings cater to various cycling needs, from casual riders to professionals.

📋 Description

• Passion for riding • Activate rider facing demo and events in your region that drive riders to retail • Find the riders, get them on Specialized and drive them to retail • Work with the entire team to elevate the rider experience of the brand • Coordinate logistics with Field Sales team to drive Retailer Education • Coordinate with multiple teams across Specialized to bring the best experience to the rider • Coordinate with USA Brand Development, Experience and Marketing team across all USA Activations • Report on the results of your efforts • Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer. • Meet goals set annually to increase rider awareness and drive sell through at Retail • Support the Specialized business and riders throughout the USA field • Deliver structured retail training programs on product, selling, and customer experience • Launch and onboard retailers to run premium demo programs • Teach staff how to convert demo riders to bike and equipment sales • Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM) • Reinforce merchandising standards that align with premium brand experience • Plan and execute retailer ride experiences, demo days, regional activations and brand events • Develop activation calendars based on retail priorities and NPI launches • Organize event logistics, registration, safety planning, land access, and compliance • Manage demo fleet deployment • Electric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback • Represent the brand at rides, races, community engagements, and consumer events • Build community influence through partnerships with local ride groups, trail orgs, and ambassadors • Support retailer community-building efforts that drive rider engagement and loyalty • Track demo participation, rider journey, follow-up, and retail conversion • Report fleet utilization, asset condition, and maintenance planning • Provide monthly business dashboards to Sales and BX leadership • Maintain rider opt-in database growth through event participation • Align with Sales, Marketing, Logistics, Service, Product, and Experience Center teams • Represent field insights for GTM (go-to-market), product launches, and retail programs • Share competitive insights based on market feedback

🎯 Requirements

• Positive, opportunity-seeking mindset - you see every challenge as an opportunity and find the silver-lining • Charismatic and authentic presentation abilities – a natural communicator, both written and oral • Ability to understand the consumer and drive initiatives based on observed trends • Understand powersports events and/or industry • Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously with little direction • Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams • 5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc. • Manage schedule Weekend and evening events are mainstay of the schedule • Love of travel and van life • Valid driver's license and clean driving record

🏖️ Benefits

• Competitive pay with annual performance-based reviews for continued growth and recognition • Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included) • Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP) • Dental and Vision plans • 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company • Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance • Employee Assistance Program that provides access to individualized mental well-being care • Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off • 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby • Up to $9,000 annually in Career Development & Degree Assistance • Up to $250 annually in Fitness & Wellness Reimbursement • Industry Pro-Deal Discounts and Perks