Senior Director, Financial Planning and Analysis – GTM

🕒 May 13

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Sprout Social, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

☁️ SaaS

🌍 Social Impact

🏢 Enterprise

SaaS • Social Impact • Enterprise

Sprout Social, Inc. is a leading provider of social media management solutions. The company offers a comprehensive platform that enables businesses to streamline their customer care, enhance community management, and drive marketing efforts across various social media channels. With features like engagement, publishing, analytics, and social listening, Sprout Social helps organizations uncover trends, gather insights, and amplify their brand awareness. Their platform integrates AI and automation to improve efficiencies and personalize customer care. Additionally, Sprout Social offers influencer marketing and employee advocacy tools to enhance social reach. Trusted by over 30,000 brands and recognized for its top-tier software products, Sprout Social caters to enterprises, agencies, and small to medium businesses, providing innovative solutions to maximize the impact of social media strategies.

📋 Description

• Own the financial strategy, planning, and performance management for Sprout’s go-to-market (GTM) organization—including Sales, Customer Success, and Support—with scope expected to evolve as the business grows • Lead top-line forecasting, including ARR, revenue, and RPO, ensuring accuracy, rigor, and alignment with company objectives • Own customer count and ARR reporting, including the metrics that contribute to external disclosures, ensuring accuracy and integrity at all times • Drive annual planning for the GTM organization, partnering closely with Finance leadership to align GTM priorities with company-wide strategy; co-lead long-range planning with Corporate FP&A • Serve as a strategic finance partner to the CRO, SVP of Customer Experience, and VP of Revenue Operations—influencing decision-making across growth, efficiency, and resource allocation • Oversee forecasting, budgeting, and management of GTM spend (~$150M), including commissions modeling, ROI analysis, and headcount and capacity planning • Anticipate business trends, risks, and opportunities before they surface—proactively framing scenarios, stress-testing assumptions, and preparing executive stakeholders for high-stakes conversations ahead of the curve • Own and evolve KPI reporting and executive-level insights, translating complex financial data into clear, compelling narratives that drive decisions at the highest levels of the organization • Build, lead, and scale a high-performing FP&A team—establishing the structure, processes, and talent to support a growing and evolving organization • Champion the development of scalable financial models, systems, and processes, leveraging automation and AI to improve forecasting accuracy, reporting efficiency, and decision support • Partner cross-functionally with Accounting, Data, and Business Operations to ensure alignment across financial, operational, and strategic planning

🎯 Requirements

• 12+ years of FP&A experience, with significant experience supporting GTM or Sales functions in a SaaS or subscription-based business; exceptional candidates with 8–9 years of highly relevant experience will be considered • 5+ years of people management experience, including building, developing, and scaling high-performing finance teams • Proven track record of owning top-line forecasting, including ARR, revenue, and key SaaS operating metrics • Experience partnering directly with executive leadership (C-suite and VP-level) to influence investment decisions, resource allocation, and strategic planning • Demonstrated ownership of large, complex budgets across multiple GTM functions, including commissions modeling and headcount planning • Exceptional communication skills—you can translate complex financial analysis into clear executive narratives, and you prepare leaders for high-stakes conversations before they happen, not after • Strong operational and process discipline: you build rigorous, repeatable processes and hold yourself and your team to a high standard of accuracy and accountability • Strong financial modeling and analytical skills, with the ability to move between the details and the strategic picture.

🏖️ Benefits

• Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents. • Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources. • 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match). • 100% employer-paid Life and Disability insurance for your peace of mind. • A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year. • Up to 16 weeks of paid leave for new parents to support you in expanding your family. • A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being. • A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet. • 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations. • Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.