Head of Performance Marketing – Acquisition

🕒 April 7

🏢🏡 New York City – Hybrid

💵 $180k - $210k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Stepful

WebsiteLinkedInAll Job Openings

11 - 50 employees

Our mission is to empower communities with accessible pathways to healthcare careers, regardless of background or circumstance.

📋 Description

• Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships • Team Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance • Full-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms • Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels) • Funnel & Conversion Optimization: Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention) • Budget & ROI Accountability: Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates) • Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI • Innovation: Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market

🎯 Requirements

• 8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role • Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives • Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month. • Experience building and leading teams, with a focus on professional development and performance management • Strong analytical chops with the ability to translate complex data into actionable strategic insights • Exceptional creative instincts and experience leading creative strategy to drive conversion

🏖️ Benefits

• Meaningful Equity Stake • Subsidized Medical, Dental, and Vision insurance plan options • 401(k) • FSA, HSA and commuter benefits • Open vacation policy, including: • Guidance of 15 days PTO annually • Stepful closed the last week of December • 15 work-from-anywhere days • 10 public holidays observed for 2026