Growth Marketing Manager

Job not on LinkedIn

🕒 June 3

🏢🏡 San Francisco – Hybrid

💵 $170k - $210k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Substack

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📱 Media

☁️ SaaS

💰 $65M Series B on 2021-03

Media • SaaS • Publishing

Substack is a platform that empowers writers, creators, and podcasters to publish their work directly to their audience. It offers a streamlined experience for creating and distributing text, audio, and video content, allowing users to earn revenue through subscriptions without intermediary gatekeepers. Substack enables users to maintain full control over their intellectual property, mailing lists, and subscriber payments, providing features for audience growth, and management of all publishing processes in one integrated interface.

📋 Description

• Own paid acquisition end-to-end across all channels • Design and run rigorous experiments for net-new users • Build and manage MMP infrastructure • Partner with creator partnerships on ad creative • Build and maintain lookalike audience pipelines • Define optimization signals and work with product and engineering • Develop framework for CPI targets and payback windows • Collaborate on onboarding experience • Own budget pacing and efficiency reporting • Eventually hire and develop a small team

🎯 Requirements

• 5–8 years of experience in performance marketing or paid user acquisition • Deep channel expertise across Meta and at least one other major channel (Google UAC, YouTube, TikTok) • Hands-on experience with an MMP (AppsFlyer strongly preferred) • Strong analytical foundation — comfortable in SQL and data warehouse • Experience building lookalike audience pipelines • Sharp instincts for creative — understanding of ad concepts and testing • Fluency with LTV modeling and payback window thinking • High agency and low ego • Genuine curiosity about media, writing, and the creator economy • Based in San Francisco or New York

🏖️ Benefits

• Equity for all full-time roles • Exceptional benefits • Competitive salary