VP, Marketing

🕒 May 20

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Swyfft

51 - 200 employees

💰 $7.5M Series A on 2017-01

Insurance

Swyfft is a company that provides homeowner insurance services with a focus on speed and efficiency. Unlike traditional insurance brands that require numerous forms, Swyfft utilizes unique data sources and analytics to offer homeowner insurance quotes in seconds. The company operates in states such as Alabama, Massachusetts, and Texas, offering services like policy management, claims reporting, and a deductible savings program. Swyfft also features resources for agents and offers additional products like commercial and flood insurance.

📋 Description

• Define and champion Swyfft’s brand identity across all markets • Develop messaging frameworks that clearly communicate our expertise • Differentiate our brand in competitive markets • Design and execute agent and broker recruitment campaigns • Build targeted outreach strategies for coastal property specialists, surplus lines producers, and independent agents • Oversee digital marketing channels including website, email, SEO/SEM, LinkedIn • Create compelling content and thought leadership articles • Monitor and synthesize industry trends • Identify and maximize presence at key industry events • Manage a marketing function, including vendors and a small team

🎯 Requirements

• 10+ years of progressive marketing experience • Minimum of 3-5 years in property & casualty insurance • Demonstrated knowledge of the property and casualty insurance market • Experience with both B2B marketing and B2C communications • Experience managing and utilizing CRM platforms (Salesforce, HubSpot) • Strong written and verbal communication skills • A builder's mindset • A keen eye for design and strong aesthetic instincts • Experience driving revenue growth through measurable marketing strategies • Bachelor's degree in Marketing, Business, Communications, or a related field required • Advanced Degree preferred

🏖️ Benefits

• Medical, Dental, and Vision • Short- and Long-Term Disability (Company Paid) • Voluntary Long-Term Disability • Employee Life & AD&D (Company Paid) • Voluntary Employee, Spouse, and Child Life & AD&D • Healthcare, Dependent Care and Transit FSA, and Healthcare Savings Account (HSA) • 401K with a generous matching contribution and no vesting schedule • 20 days of PTO annually (prorated based on hire date) • Company Paid Holidays and 2 “Choose Your Own Holidays”

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