CRM & Customer Success Lead

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🔥 0 minutes ago

🎰 Nevada, New Jersey, +1 more states – Remote

🎰 Nevada – Remote 🏖️ New Jersey – Remote 🔔 Pennsylvania – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

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TalentXD

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

🎯 Recruiter

🎮 Gaming

Recruitment • Gaming

TalentXD is a leading recruitment and advisory firm dedicated exclusively to the global iGaming ecosystem. The company connects operators, providers, investors, and professionals across the online casino and sportsbook sectors, offering tailored recruitment, M&A and investment advisory services, and support for launching new gaming brands. TalentXD emphasizes candidate experience, integrity, and long-term relationships while operating across multiple international locations.

📋 Description

• Owning the full customer lifecycle strategy, including onboarding, activation, retention, reactivation, and loyalty initiatives. • Designing, executing, and optimising segmented email, SMS, and push notification campaigns. • Building and managing automated customer journeys to improve engagement, retention, and lifetime value. • Developing data-driven customer segmentation strategies based on behavioural, transactional, and engagement data. • Conducting A/B testing and performance analysis to continuously improve campaign effectiveness. • Monitoring key CRM and retention metrics and providing actionable insights to stakeholders. • Collaborating closely with product, marketing, and operations teams to enhance the overall customer experience. • Managing customer communications and ensuring messaging remains relevant, personalised, and timely. • Owning customer support quality standards, response processes, and service-level expectations. • Identifying common customer pain points and working cross-functionally to improve customer satisfaction and reduce churn. • Leveraging customer feedback and behavioural insights to influence product improvements and retention strategies.

🎯 Requirements

• Minimum 4+ years of experience in CRM, lifecycle marketing, retention marketing, or customer engagement roles. • Proven B2C marketing experience targeting the US market. • Strong industry experience within prediction markets, iGaming (sports betting and online casino), trading platforms, fintech, or similar consumer-facing digital products. • Hands-on experience with CRM and marketing automation platforms such as Braze, Iterable, HubSpot, or similar. • Strong understanding of customer segmentation, lifecycle marketing, personalisation, and retention strategies. • Experience designing and managing automated email, SMS, and push notification campaigns. • Customer support or customer success experience, with a focus on service quality and customer satisfaction. • Highly analytical mindset with experience using data to inform decision-making and optimise campaign performance. • Proven experience running A/B tests and interpreting customer behaviour data. • Excellent communication, organisational, and stakeholder management skills.

🏖️ Benefits

• Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution. • Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.