Senior Manager, Geospatial Intelligence – Localized Assortment & Store Clustering

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The Kraft Heinz Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2015

👥 B2C

🛒 Retail

💰 $20M Post-IPO Equity on 2019-06

B2C • Food & Beverage • Retail

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.

📋 Description

• Develop and maintain store-level clustering strategies based on shopper behavior, trade area composition, demographic shifts, and emerging market trends. • Leverage Placer.ai and other data sources to create micro-assortment recommendations. • Analyze store-level and market-level data to identify current and future localized opportunities that influence category strategy and assortment decisions. • Build event-, weather-, and season-based playbooks that help customer teams and partners respond to changing local demand patterns. • Identify local and regional seasonal opportunities, including multicultural events, temporary population shifts, and other market-specific drivers of demand. • Conduct incursion analysis to evaluate the impact of new store openings near existing locations and recommend actions to mitigate risk or unlock growth. • Synthesize data from the Category Intelligence Platform into clear business insights and recommendations. • Present actionable, data-driven recommendations that support both strategic planning and local execution.

🎯 Requirements

• Bachelor’s degree in GIS, Geography, Analytics, Business, Statistics, Data Science, Economics, Marketing, or a related field; advanced degree preferred. • Significant experience in geospatial analytics, retail analytics, category management, localized assortment, space planning, or related commercial strategy roles. • Experience using Placer.ai or similar mobility/location intelligence platforms. • Strong understanding of trade area analytics, shopper behavior, store clustering, and localized retail strategy. • Demonstrated experience working with integrated datasets that connect geospatial, shopper, and store-level operational data. • Proven ability to convert complex analyses into clear business recommendations that influence customer-facing and internal decisions. • Strong communication and stakeholder management skills, with the ability to operate as a subject matter expert across multiple audiences.

🏖️ Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future. • Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. • Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training. • 401k, Life, Accidental Death & Dismemberment, Disability.