Senior Marketing Operations Manager

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🕒 April 20

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Alcumus

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📋 Compliance

🏢 Enterprise

💰 Private Equity Round on 2022-05

Compliance • Software • Enterprise

Alcumus is a technology-driven company specializing in compliance and risk management solutions. They provide software and services that help organizations maintain health and safety standards, manage risk, and stay compliant with regulations. With a focus on improving operational efficiency and workforce safety, Alcumus serves businesses across various sectors, providing them with the tools needed to thrive in a regulatory environment.

📋 Description

• Own marketing systems with a focus on integrations, governance, and scalability • Manage the marketing automation platform and its integration with Salesforce and other GTM tools • Oversee lead routing, database hygiene, and lifecycle processes in close partnership with Sales Operations • Support SLA adherence across lead routing and lifecycle handoffs by monitoring performance, identifying exceptions, and escalating issues as needed • Maintain documentation, change management, and process governance for the marketing tech stack • Support cross-functional marketing initiatives by helping coordinate timelines, dependencies, and system-related deliverables as needed • Collaborate with the GTM team to align marketing systems, architecture, and audience management with established GTM requirements • Monitor system performance and proactively address data or integration issues before they impact pipeline, reporting, or GTM execution • Ensure data accuracy, consistency, and reliability across marketing and Salesforce systems to support downstream reporting and GTM execution • Own marketing audience segmentation and targeting logic across accounts, contacts, industries, lifecycle stages, and buying signals • Design and maintain scalable segmentation frameworks that support ABM, industry-specific GTM motions, CDR outreach, and lifecycle automation • Partner with Acquisition Marketing and Customer Marketing to translate campaign and account strategy into executable segments that remain accurate as data changes • Execute against defined established lifecycle frameworks, routing logic, and data governance standards • Track marketing technology vendor contracts (terms, renewals, ownership) and provide recommendations on tool selection and renewals in partnership with Marketing, Finance, and Procurement.

🎯 Requirements

• Experience in Marketing Operations within SaaS or high-growth startups • Deep hands-on expertise with marketing automation platforms (Marketing Cloud, Pardot, Marketo, Conversion, or similar) and Salesforce • Experience in designing, implementing and optimizing data flows between marketing systems and downstream GTM tools, leveraging AI workflows (e.g., ChatGPT, Clay, n8n) to support automation, validation, and operational efficiency • Skilled at diagnosing and resolving technical issues in a multi-system GTM environment • Strong understanding of lead routing, lifecycle management, and data governance best practices • Strong judgment and prioritization skills in an environment with competing GTM needs and shared system ownership • Comfortable operating in a shared-ownership model, collaborating closely with RevOps, Sales, IT and Marketing to maintain system reliability • Comfortable operating hands-on in the systems, from building and troubleshooting workflows to supporting day-to-day operational needs as priorities evolve • **Bonus if you have** • Experience working with event-based or signal-driven data to support lifecycle automation and GTM workflows • Experience implementing and maintaining system changes using structured testing, deployment, and validation workflows • SQL experience or familiarity with BI tools for data validation and troubleshooting

🏖️ Benefits

• Work with a global team! We have colleagues and customers across North America and overseas. • Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to work. • 100% paid employee medical and dental insurance • Monthly contributions to Health Savings Accounts • A 401(k) match that is immediately fully vested • Outstanding time off benefits • Paid time off for volunteer activities • Remote work