Data Web Analytics Lead

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $105k - $115k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Curate measurement of client websites from intention to technical execution. • Consult on the ecosystems that empower and participate in data collection strategy. • Translate impact of implementation and down-funnel results, serving as connective tissue between technical implementation and end user behaviors. • Champion a data-driven culture by translating complex analytics concepts—such as server-side tracking, identity resolution, and signal loss—into accessible, actionable insights for non-technical stakeholders and executive leadership. • Create and maintain standardized documentation, best-practice guides, and playbooks that empower marketing and cross-functional teams to leverage web analytics and data enrichment tools effectively. • Assist with the monitoring and maintenance of data pipelines, ensuring that signals are flowing accurately from client environments to internal systems. • Support the integration of 1P (first-party) data solutions, helping to bridge the gap between client data warehouses and marketing platforms. • Manage user access and permissions for technical tools, ensuring data security and compliance with company protocols. • Prioritize and resolve technical tickets, troubleshooting pixel/macro implementations and cloud app issues (Jira, Google Workspace) to ensure operational uptime. • Partner with Marketing and Sales to provide feed strategy guidance and data enrichment insights. • Assist and support both internal and external needs investigating issues, executing tagging functions where needed, and helping QA. • Diagnose and resolve common technical issues by following established processes, escalating complex feed or API issues as needed. • Actively document recurring feed errors and solutions to enhance team knowledge and improve future troubleshooting. • Demonstrate a desire to learn and grow within the signal enrichment field, proactively staying updated on industry trends and platform changes. • Incorporate A.I. tools into daily workflows to boost efficiency and automate manual, repetitive tasks.

🎯 Requirements

• 4–7 years in digital marketing, e-commerce, or feed management. • Associate’s or Bachelor’s degree in Information Technology, Computer Science, Marketing, or a related field (or equivalent relevant experience). • Strong Excel/Google Sheets skills (vlookups, pivot tables) and a basic understanding of SQL (copying/pasting queries). • Proficient with tag management, dataLayer functionality, and understanding data passage. • Proficient understanding of consent signals and functionality as well as API integrations. • Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources