Senior B2B Content Writer – remote opportunity

🕒 April 24

🇺🇸 United States – Remote

💵 $82.3k - $112.5k / year

⏰ Full Time

🟠 Senior

✏️ Content Writer

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Tivity Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1981

⚕️ Healthcare Insurance

🧘 Wellness

💰 Post-IPO Equity on 2013-10

Healthcare Insurance • Wellness • Fitness

Tivity Health is a company dedicated to improving health outcomes and reducing healthcare costs through innovative fitness and wellness programs. They empower individuals, particularly the senior population, to engage in physical activity and improve their overall health through brands like SilverSneakers, which promotes active living for seniors, and Prime Fitness, providing access to fitness facilities nationwide. Tivity Health emphasizes a member-centric, data-driven approach to facilitate healthy behaviors across various stages of life, making health and wellness accessible to all.

📋 Description

• Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. • This is an embedded role: you’ll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers. • Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing. • Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials. • Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation. • Use performance and sales feedback to continuously improve messaging, clarity, and conversion. • Reporting & Team: Reports to: Marketing Content Leader. • Works closely with: Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization. • To support production excellence, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance.

🎯 Requirements

• 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred • Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial • Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred • Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation • Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms • Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including social media, web, email and print, for cataloguing, review and optimization • Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity • Excellent project management skills with the ability to manage multiple priorities and deadlines • Ability to work cross-functionally and collaborate with various teams in a fast-paced environment.

🏖️ Benefits

• competitive salary • company bonus potential • medical, dental, vision • 401k with match • generous paid time off • free gym membership to over 13,000 fitness locations in the US • other great benefits