Director of Growth Marketing

Job not on LinkedIn

🕒 April 3

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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True North

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🤝 B2B

☁️ SaaS

B2B • SaaS

True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.

📋 Description

• Define, own, and continually refine the company's long-term marketing strategy and roadmap • Work collaboratively with the CEO to continually shape True North brand • Provide oversight and strategic direction for all digital marketing channels, including SEO/SEM, email marketing, social media, and content strategy • Lead the strategic vision for innovative and effective marketing campaigns across multiple channels • Champion a data-driven culture by advising on the utilization of data analytics, market research, and customer insights • Drive rigorous alignment between Marketing and Sales on external-facing communication • Stay ahead of industry trends, the competitive landscape, and emerging marketing technologies • Plan True North’s tradeshow footprint, and manage speaking submissions and networking • Advise sales leadership on leveraging and optimizing the Hubspot CRM for marketing impact reporting • Excellent ability to guide creative partners in development marketing collateral and write content as needed

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. • 8+ years of progressive experience in marketing, with at least 5 years of senior-level experience with a focus on B2B marketing within the healthcare vertical. • Proven success in developing and leading strategic marketing functions that resulted in significant business growth, ideally in a B2B or agency environment. • Strong expertise in the full-funnel of marketing, from brand strategy to digital execution, with a focus on scalable systems. • Demonstrated experience in a consulting or fractional capacity, providing high-level strategic advisory and mentorship. • Exceptional analytical skills with a talent for interpreting complex business data and translating insights into clear, actionable executive strategies. • Exceptional communication, presentation, and negotiation skills, capable of influencing C-suite stakeholders. • A strategic thought leader with a passion for brand storytelling and a bias for action and results. • Proficient in leveraging marketing automation and CRM software for strategic oversight (HubSpot preferred).

🏖️ Benefits

• Competitive health and welfare benefits including Medical, dental, vision, supplemental life insurance and discretionary 401k company match. • Unlimited PTO and sick time. • Flexible work schedules and 100% remote-work environment. • Engagement with a vibrant and dedicated team.